# Geometric Hand-Made Structures Sauleda's Annual Fair Stand Features Handcrafted Wooden Designs By Madison Mackay | Published 2018-03-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/annual-fair-stand References: [architizer](https://architizer.com/projects/stand-sauleda/) & [dom-arquitectura](http://www.dom-arquitectura.com/en/) Century-old Sauleda -- a company that specializes in all types of awnings and fabrics -- enlisted Germany-based Dom Arquitectura to create a one-of-a-kind annual fair stand. The company wanted a stand that both represented the brand and stood out as a unique structure. The design team created a series of hand-crafted wooden looms in a geometric shape, making each seem as though they are surrounded by threads intertwining up and down. Using ribbons to generate different shapes, the team created a bold structure that draws attention from across the room. With complementary lighting systems, the annual fair stand provides a unique experience as well as a lounge filled with furniture made by the brand -- maximizing the sale of fabrics, awnings and furniture. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 55% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Handcrafted Geometric Designs:** Opportunity for woodworking and design industries to create unique and eye-catching structures using traditional techniques. - **Integrated Brand Experience:** Trend towards creating immersive brand experiences, particularly through the use of custom structures and complementary lighting systems. - **Maximizing Sales with Brand Ambiance:** Increasing emphasis on using branded environments to provide a positive customer experience and drive sales of related products. ### Sectors Adopting This - **Woodworking:** Opportunities for woodworking companies to create unique, hand-crafted structures for use at events, fairs, and other branded experiences. - **Design:** Potential for designers to use traditional techniques in new and innovative ways to create eye-catching structures and environments. - **Experiential Marketing:** Trend towards using branded environments to create a memorable and immersive experience for customers, maximizing sales and brand loyalty. ## Related on Trend Hunter - [Self-Shaping Timber Structures](https://www.trendhunter.com/trends/hybrid-flax-pavilion.md) - [Chic Woven Furniture Designs](https://www.trendhunter.com/trends/woven-structures.md) - [Public Pavilion Architecture](https://www.trendhunter.com/trends/tess-pavilion.md) - [Playful Structural Furniture Series](https://www.trendhunter.com/trends/palma-collection.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Contemporary Material Exhibition Spaces](https://www.trendhunter.com/trends/material-exhibition-space.md) - [Craftsmanship-Centric Artful Exhibitions](https://www.trendhunter.com/trends/crafted-world-exhibition.md) - [Geometric Sleek Interior Products](https://www.trendhunter.com/trends/trama-collection.md) - [Community Hub Timber Pavilions](https://www.trendhunter.com/trends/craft-not-carbon.md)