# Celebratory Vegetarian QSR Meals The Taco Bell x Born X Raised Anniversary-Inspired Meal is Tasty By Michael Hemsworth | Published 2022-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anniversaryinspired-meal References: [chewboom](https://www.chewboom.com/2022/03/21/taco-bell-introduces-new-anniversary-inspired-meal-in-partnership-with-born-x-raised/) & [tacobell](https://www.tacobell.com)  The [Taco Bell](https://www.trendhunter.com/trends/taco-bell-cravings-value-menu) x Born X Raised Anniversary-Inspired Meal is being launched as a new collaboration between the [QSR](https://www.trendhunter.com/trends/veggie-buildyourowncravingsbox) brand and the Los Angeles-based streetwear creator that will offer patrons a celebratory option to order. The meal is a vegetarian-friendly option that comes with a Black Bean Crunchwrap Supreme along with a Bean Burrito, a Spicy Potato Soft Taco and Cinnamon Twists for dessert. The meal is served with a large unsweetened iced tea along with two Diablo Sauces and is priced at $8.99. The Taco Bell x Born X Raised Anniversary-Inspired Meal is arriving in celebration of the QSR brand's 60th anniversary and is arriving alongside exclusive shirts for team members to wear in celebration. Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 4% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegetarian QSR Meals:** The rise of vegetarian and plant-based QSR meals creates new opportunities for food chains to tap into environmentally and health-conscious consumers. - **Collaborative Product Launches:** Collaborative product launches between QSR brands and non-food industry partners offer new marketing opportunities and unique dining experiences for consumers. - **Celebration-themed Meals:** Celebration-themed meals, with exclusive items and packaging, offer QSR brands a way to generate buzz and excitement amongst consumers during marketing campaigns. ### Where This Applies - **QSR:** The QSR industry can continue to innovate in the plant-based food space to cater to the growing demand for vegetarian and vegan options. - **Fashion:** Collaborations between QSR brands and fashion labels create new opportunities for fashion brands to reach broader audiences and develop new product lines. - **Marketing:** Celebration-themed meals offer marketing professionals an effective way to generate buzz and create memorable campaigns with limited-time, exclusive menu items. ## Related on Trend Hunter - [Value-Minded Veggie QSR Meals](https://www.trendhunter.com/trends/veggie-buildyourowncravingsbox.md) - [Value-Packed QSR Menus](https://www.trendhunter.com/trends/taco-bell-cravings-value-menu.md) - [Revived Decade-Themed QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu.md) - [Triple-Item Tex-Mex Meal Deals](https://www.trendhunter.com/trends/chalupa-bell-bundle.md) - [Fan-Favorite QSR Food Bundles](https://www.trendhunter.com/trends/taco-bell-bell-bundles.md) - [Vegan-Friendly QSR Wraps](https://www.trendhunter.com/trends/vegan-crunchwrap.md) - [Collaboration QSR Desserts](https://www.trendhunter.com/trends/strawberry-bell-truffle.md) - [Retro QSR Menus](https://www.trendhunter.com/trends/taco-bell-decades-menu.md) - [Aspirational Tex-Mex QSR Deals](https://www.trendhunter.com/trends/taco-bell-manifestmas.md)