# Frosting-Inspired Wine Labels McGuigan's 20th Anniversary Wine Bottle Resembles a White Sheet Cake By Laura McQuarrie | Published 2014-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anniversary-wine-bottle References: [thedieline](http://www.thedieline.com/blog/2014/8/1/mcguigans-20th-anniversary-edition) & [ww.mcguiganwines.au](http://ww.mcguiganwines.com.au) To celebrate McGuigan's 20th, a [special edition anniversary wine bottle](https://www.trendhunter.com/trends/barton-guestier1) was created by Stranger & Stranger. Taking inspiration from a cake that's been frosted with white icing, the [wine label](https://www.trendhunter.com/trends/curated-icons) was embossed to mimic the texture and decorative elements you'd find on a cake. The label on the McGuigan wine bottle doesn't use a drop of ink, and relies entirely on its raised textures to communicate the brand name and wine type. On the side of McGuigan's 20th Anniversary Edition bottles, there's a spot for some ink, although this is where each special edition can be signed by hand. The Shiraz, packaging is simple, featuring a [dark bottle](https://www.trendhunter.com/trends/mullet), which really makes the cake-like frosting label stand out on its own. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 51% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Frosting-inspired Wine Labels:** Wineries can explore using non-traditional label textures and embossing to create unique and memorable packaging. - **Ink-free Wine Labels:** Wineries can experiment with ink-free, embossed labels to differentiate themselves from competitors and create a tactile experience for consumers. - **Hand-signed Special Editions:** Wineries can create collectible special edition wines by leaving space on the label for hand signatures or personalizations. ### Who This Affects Most - **Wineries and Vineyards:** Wineries and vineyards can use innovative label designs to stand out in a crowded marketplace and create a unique brand identity. - **Packaging and Printing:** Packaging and printing companies can explore new techniques for creating label textures and embossing to meet the demand for unique and creative wine packaging. - **Collectibles and Memorabilia:** Collectibles and memorabilia companies can partner with wineries to create limited edition, hand-signed wines that appeal to collectors and wine enthusiasts. ## Related on Trend Hunter - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Anniversary Rosés](https://www.trendhunter.com/trends/whispering-angel-20th.md) - [Halloween-Themed Shiraz Wines](https://www.trendhunter.com/trends/barossa-ink-shiraz.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md)