# Canary Yellow Polos Lacoste Commemorates Selfridge's 100th Birthday with Clothing By Christina Butty | Published 2009-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anniversary-polo-shirts-lacoste-commemorates-selfridges-birthday References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/15/lacoste-x-selfridges-100th-anniversary-polo/) & [selfridges](http://www.selfridges.com/) To commemorate [Selfridges](https://www.trendhunter.com/trends/experiential-luxury-fragrances) centennial anniversary, [Lacoste](https://www.trendhunter.com/trends/lacoste-and-highsnobiety) has made a polo shirt to celebrate. This landmark department store has had many companies contribute to the festivities by releasing special edition products. The Lacoste polo features an over-sized crocodile, and is yellow. It also appears to have a contrasting white color, that offsets the color of the shirt. **Implications** - Crossovers between two companies -- even if it is just to celebrate a special event -- are always a great opportunity for two brands to raise awareness via a little collaboration. By working together on a [commemorative project](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew), both brands can enhance their exposure to each other's target markets while also inspiring new and unexpected products in the process. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 13% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Brand Partnerships:** Opportunity for two brands to raise awareness and inspire new products through collaborations. - **Special Edition Products:** Creating limited edition products for commemorative events can generate excitement and increase brand visibility. - **Contrasting Color Designs:** Incorporating contrasting colors in product designs can add visual interest and make products stand out. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can leverage collaborations and limited edition releases to engage their audience and drive sales. - **Retail:** Department stores and retailers can partner with brands for exclusive products to create unique shopping experiences for customers. - **Marketing and Advertising:** Collaborative projects and special editions offer opportunities for marketers and advertisers to create buzz and generate interest. ## Related on Trend Hunter - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [Porcelain-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/lacoste-x-clot.md) - [Reimagined Legacy Fashion Logos](https://www.trendhunter.com/trends/novak-djokovic.md) - [Hospitality-Inspired Apparel](https://www.trendhunter.com/trends/brach-x-lacoste.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Experiential Retail Destinations](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre.md) - [Anime-Themed Fashion Lines](https://www.trendhunter.com/trends/one-piece-2.md) - [Elegant Sport Heritage Experiences](https://www.trendhunter.com/trends/tennisinspired-afternoon-tea.md) - [Heritage Tennis Runways](https://www.trendhunter.com/trends/heritage-tennis-runways.md)