# Anniversary Recipe Vodkas The Stolichnaya 80th Anniversary Edition Vodka is Spicy, Sweet and Dry By Michael Hemsworth | Published 2017-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anniversary-edition-vodka References: [foodbev](https://www.foodbev.com/news/stoli-releases-80th-anniversary-vodka-traditional-recipe/) & [stoli](http://stoli.com) The Stolichnaya 80th Anniversary Edition Vodka has been announced by the [Stoli Group](https://www.trendhunter.com/trends/stoli) that offers fans of the brand a variation on the original recipe to commemorate the legendary history of the company. The new vodka is made using three ingredients including 80% wheat, 10% buckwheat and [10% rye](https://www.trendhunter.com/trends/belvedere-dirty-brew), which are reported to have a flavor that, "combines notes of spicy aniseed, vanilla and crème caramel, with a delicate texture, a rich sweetness and a light, dry finish." The Stolichnaya 80th Anniversary Edition Vodka is positioned as a new product that looks to satisfy existing fans of the brand with a [new flavor experience](https://www.trendhunter.com/trends/upstate-vodka-black-oxford), while also attracting new consumers. This news comes after the unveiling of Stoli Gold, which has been positioned to attract drinkers in their 20s and 30s. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flavorful Variation Vodkas:** The Stolichnaya 80th Anniversary Edition Vodka offers a new flavor experience for vodka connoisseurs. - **Targeted Brand Expansion:** Stoli Group's introduction of new vodka variations aims to attract new consumers and expand its customer base. - **Millennial-focused Innovations:** Stoli Gold and the Stolichnaya 80th Anniversary Edition Vodka are designed to target younger drinkers in their 20s and 30s with unique flavor profiles. ### Where This Applies - **Beverage Manufacturing:** Opportunity for beverage manufacturers to explore creating new vodka variations that appeal to a wider range of consumers. - **Alcohol Marketing:** Opportunities for alcohol marketers to develop targeted campaigns and messaging to attract millennials and broaden brand appeal. - **Flavor Enhancement Technologies:** Companies specializing in flavor enhancement technologies can collaborate with vodka producers to create innovative and distinctive flavor profiles. ## Related on Trend Hunter - [Charitable Ukrainian-Themed Vodkas](https://www.trendhunter.com/trends/stoli.md) - [Spiced Jalapeño Vodkas](https://www.trendhunter.com/trends/halapeo-pepper.md) - [Diamond Rye Vodkas](https://www.trendhunter.com/trends/belvedere-10.md) - [Sweet Autumnal Vodka Flavors](https://www.trendhunter.com/trends/xix-vodka-toffee-apple.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Two-Ingredient Vodka Campaigns](https://www.trendhunter.com/trends/neft-vodka.md) - [Luxury Heritage-Driven Vodkas](https://www.trendhunter.com/trends/zarova-vodka.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Ethical Flavored Vodka Ranges](https://www.trendhunter.com/trends/dutch-barn-orchard-vodka.md)