# Neon Menswear Mackdaddy Teams Up With Fila & Samurai for Intense Clothing Collection By Andrew Robichaud | Published 2009-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anniversary-clothing-collections-mackdaddy-teams-up-with-fila-and-samurai-m References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/05/fila-x-samurai-magazine-x-mackdaddy-10th-anniversary-mack-squad/#more-45794) & [samurai-webshop](http://samurai-webshop.com/index.html) In celebration of their 10th anniversary, Mackdaddy clothing line has teamed up with [Fila](https://www.trendhunter.com/trends/burger-king-and-fila) and Samurai Magazine to create a small but intense collection. The vibrant hues grace a flashy old-school high-top sneaker (Fila brand) and different shirt styles (“BOYZ” and “M”). Samurai Magazine is involved with all the promotional work and the online purchasing of the items. This funky fresh [hip-hop line](https://www.trendhunter.com/trends/wind-and-sea-2) is only for the G’est (yes, I did that) of supporters. Scope out the threads in the gallery! ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 36% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Neon Menswear:** The trend of vibrant and flashy neon men's fashion is gaining popularity, opening up opportunities for fashion brands to collaborate and create unique collections. - **Streetwear Collaborations:** Collaborations between street fashion brands like Mackdaddy and sportswear brands like Fila are becoming popular, creating disruptive innovation opportunities for fashion industry. - **Digital Promotions and Commerce:** The involvement of Samurai Magazine in promotional work and online purchasing of products is reflective of the growth of digital commerce and promotion in the fashion industry. ### Sectors Adopting This - **Fashion Industry:** The bold and flashy neon menswear trend can be a unique disruptive opportunity for fashion designers and retailers. - **Sportswear Industry:** Collaborating with street fashion brands to create funky and fresh designs can help brands in the sportswear industry tap into new customer segments. - **Digital Commerce:** The involvement of digital media brands like Samurai Magazine in product promotion and sales indicates the growing importance and opportunities in the digital commerce industry. ## Related on Trend Hunter - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Vibrant Skate Graphic Streetwear](https://www.trendhunter.com/trends/sorry-in-advance.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Ramen Culture Streetwear](https://www.trendhunter.com/trends/xlarge-x-takumi.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md)