# Burger-Inspired Soda Cans DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac By Laura McQuarrie | Published 2018-05-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anniversary-can References: [dailynews.news](https://dailynews.news/mcdonald039s-celebrates-big-mac039s-50th-anniversary-with-hamburger-themed-coke-can/) & [dpzt.br](http://www.dpzt.com.br/) In celebration of [McDonald's](https://www.trendhunter.com/trends/street-fighter-menu) [Big Mac](https://www.trendhunter.com/trends/dip-cups) turning 50 as of this year, Brazilian agency DPZ&T created a limited-edition anniversary can for the fast food brand. The special-edition [Coca-Cola](https://www.trendhunter.com/trends/the-heroes) can introduces a "a mashup of two great icons," according to Rafael Urenha, chief creative officer for DPZ&T, which boasts a vibrant design inspired by the many layers of the burger. The stylish soda can boasts a modern representation of the burger, including blocks of color that represent the key components of a Big Mac, such as its double patties, lettuce, cheese, pickles and sesame seed bun. A limited number of the special anniversary cans will be made available to fans, but only influencers and superfans in South America will be eligible. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Packaging:** Brands can create special anniversary or commemorative packaging to engage with their fans and create a sense of exclusivity. - **Iconic Mashup:** Combining iconic elements or brands can create a unique and attention-grabbing product that appeals to consumers' sense of nostalgia and novelty. - **Visual Representation:** Using visual design elements that represent the key components or characteristics of a product can enhance brand recognition and storytelling through packaging. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can use limited-edition packaging and collaborations to create buzz, generate excitement, and engage with their customers. - **Marketing and Advertising:** Agencies and marketers can explore creative ways to visually represent brands and products through packaging, allowing for brand storytelling and differentiation. - **Fast Food Chains:** Fast food chains can leverage iconic symbols and collaborations in their packaging strategies to celebrate milestones, boost brand loyalty, and drive sales. ## Related on Trend Hunter - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Gold Trophy-Themed Soda Cans](https://www.trendhunter.com/trends/cocacola-europe-1.md) - [Juicy Retro-Inspired Burgers](https://www.trendhunter.com/trends/the-1955-burger.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Beverage-Focused Meal Collabs](https://www.trendhunter.com/trends/coca-cola-starlight-munchie-meal.md) - [QSR Burger Sauce Packets](https://www.trendhunter.com/trends/big-mac-sauce-1.md)