# Hip-Hop Celebration Apparel Adidas and Def Jam Celebrate Anniversary With Design Line By Rachel | Published 2009-07-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/anniversary-adidas-def-jam-design References: [allhiphop](http://allhiphop.com/stories/lifestylefashion/archive/2009/07/09/21751564.aspx) & [adidas](http://www.adidas.com/ca/homepage.asp) In celebration of Def Jam's 25th anniversary, and [Adidas](https://www.trendhunter.com/trends/advisry-and-adidas)' 60th, the two powerhouses in music and clothing respectively, are teaming up for a joint design collection. The Def Jam and Adidas line will include special Def Jam versions of [classic Adidas apparel](https://www.trendhunter.com/trends/clot-and-adidas-2), as well as original shoes and clothing. Many of the looks will read “AD.60.DJ.25” in celebration of the landmark anniversaries. Take a look at some of the upcoming Def Jam/Adidas looks. **Implications** - **Only write an extension if you are in the extension feed The Def Jam and Adidas line is a must for anyone who loves both of these iconic brands. I think that it is phenomenal when two amazing companies come through to form an [amazing collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan) and create an amazing product. These two brands have mutually assured their respective cultural importane with this line. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Design Collections:** The collaboration between Def Jam and Adidas highlights the trend of brands teaming up to create unique and exclusive design collections. - **Anniversary Celebrations:** The joint design collection by Def Jam and Adidas showcases the trend of brands commemorating milestone anniversaries through special edition apparel. - **Logo and Brand Integration:** The inclusion of the "AD.60.DJ.25" logo in the Def Jam and Adidas line exemplifies the trend of integrating brand identities and logos into clothing designs. ### Where This Applies - **Fashion and Apparel:** The fashion and apparel industry can explore opportunities to collaborate with other industries, such as music, to create limited-edition collections that resonate with consumers. - **Footwear:** Footwear brands can capitalize on the trend of anniversary celebrations by partnering with influential cultural entities to design special edition sneakers and shoes. - **Streetwear:** The streetwear industry can leverage the trend of logo and brand integration to create unique apparel that appeals to the fashion-savvy urban audience. ## Related on Trend Hunter - [Celebratory Footwear Capsules](https://www.trendhunter.com/trends/adidas-x-west-nyc.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Y2K-Inspired Collections](https://www.trendhunter.com/trends/reebok-x-juicy-couture.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Vintage-Inspired Apparel Capsules](https://www.trendhunter.com/trends/reebok-x-kodak.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Festive Sportswear Capsule](https://www.trendhunter.com/trends/clot-x-adidas-2.md)