# Planet-Friendly Mac & Cheese Annie's Mac & Cheese Boasts Sustainable and Ethical Ingredients By Kalin Ned | Published 2019-03-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/annies-mac-cheese References: [annies](https://www.annies.com/products/pastas/organic-macaroni-classic-cheddar-cheese-with-12g-protein) & [annies](https://www.annies.com/products/pastas/organic-shells-white-cheddar-with-whole-grains) Annie's [Mac & Cheese](https://www.trendhunter.com/trends/extreme-mac-cheese) has entered a stage where the brand is dedicated to advancing the sustainable agenda. The company recently announced the launch of two permanent pasta products — the Macaroni & Classic Cheddar and Shells & White Cheddar. Annie's sources the ingredients for its [shelf-stable offerings](https://www.trendhunter.com/trends/stouffers-supreme-shells-cheese) from "four amazing family farmers in Montana." As a result, the easy-to-make pasta boasts organic good-for-you ingredients — from the [12 grams of protein](https://www.trendhunter.com/trends/protein-mac-cheese) in the Classic Cheddar Mac to the 30g of whole grains from the Shells & White Cheddar offering. The planet-friendly component of Annie's Mac & Cheese products is contained in the advancement of "regenerative agriculture practices." The partnering farmers use techniques that pull carbon from the air and store it in the soil which ultimately balances out the earth's ecosystem. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Sustainable Mac & Cheese:** Annie's Mac & Cheese is dedicated to advancing the sustainable agenda by using regenerative agriculture practices. - **Ethical Ingredients:** Annie's Mac & Cheese sources ingredients from family farmers in Montana, promoting ethical sourcing. - **Organic Pasta:** Annie's Mac & Cheese offers pasta products made with organic and good-for-you ingredients. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore sustainable sourcing and regenerative agriculture practices in their product offerings. - **Agriculture:** The agriculture industry can adopt regenerative agriculture practices to reduce carbon emissions and promote eco-friendly farming techniques. - **Health and Wellness:** The health and wellness industry can focus on organic and nutritional products like Annie's Mac & Cheese to meet consumer demand for wholesome offerings. ## Related on Trend Hunter - [Extra-Cheesy Instant Pastas](https://www.trendhunter.com/trends/annies-now-cheesier-recipe.md) - [Extremely Cheesy Macaroni Meals](https://www.trendhunter.com/trends/extreme-mac-cheese.md) - [Better-for-You Macaroni Meals](https://www.trendhunter.com/trends/gluten-free-veggie-pasta.md) - [Ready-Made Macaroni Meals](https://www.trendhunter.com/trends/annies-ovenbaked-mac-cheese.md) - [Vegetable-Forward Macaroni Meals](https://www.trendhunter.com/trends/supermac.md) - [Cheesy Vegan-Friendly Pastas](https://www.trendhunter.com/trends/kraft-mac-cheese6.md) - [Limited-Edition Kid Meals](https://www.trendhunter.com/trends/healthy-mac-cheese.md) - [Clean-Label Macaroni Meals](https://www.trendhunter.com/trends/deluxe-mac-and-cheese.md) - [Alternative Macaroni Meals](https://www.trendhunter.com/trends/natural-heaven.md)