# Pop-Up Animal Cafes Annie the Owl Bar is a Pop-Up Bar Featuring Some Nocturnal Winged Friends By Rebecca Byers | Published 2015-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/annie-the-owl-bar References: [eater](http://www.eater.com/2015/2/23/8094171/pop-up-bar-featuring-live-owls-sets-up-shop-in-london) & [annietheowl](http://annietheowl.com/) Annie the Owl Bar is a pop-up bar that will have a one-week long run in Soho, London, in March 2015. Annie the Owl Bar will play host to six owls, led by the "Queen" Annie, and will take place in a secret location to be announced to a lucky selection of ballots closer to the opening date. Annie the Owl Bar will run in the evening to work with the birds nocturnal hours, while those lucky enough to have their ballot selected will be able to purchase a ticket for £20, which will get them a two cocktails and will benefit charitable partner Barn Owl Center. The pop-up bar is an example of bars and pop-up concepts that focus on one theme or gimmick, while the limited run of the engagement also plays into its appeal. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 39% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pop-up Theme Bars:** Creating pop-up bars with unique themes or gimmicks can attract customers looking for a unique experience. - **Animal-inspired Experiences:** Offering interactive experiences with animals, such as owl cafes, can be a disruptive innovation in the hospitality industry. - **Charitable Pop-up Events:** Combining pop-up concepts with charitable partnerships can generate positive social impact while attracting customers. ### Who This Affects Most - **Hospitality:** The hospitality industry can explore the opportunity of creating immersive animal-inspired experiences to attract customers. - **Event Management:** Event management companies can benefit from organizing and executing pop-up theme bars with unique concepts. - **Nonprofits:** Nonprofits can leverage pop-up events to raise funds and create awareness for charitable causes. ## Related on Trend Hunter - [Gothic Poet-Themed Pop-Ups](https://www.trendhunter.com/trends/edgar-allan-poe-speakeasy.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md) - [Cheerful Holiday Pop-Up Bars](https://www.trendhunter.com/trends/gingers-cocktail-bar.md) - [Christimas-Themed Pop-Ups](https://www.trendhunter.com/trends/miracle-bar.md) - [Pop-Up Concept Grocery Stores](https://www.trendhunter.com/trends/another-pantry.md) - [Green Tea-Infused Cocktails](https://www.trendhunter.com/trends/chotto-matte-toronto-1.md) - [Plant-Based Yogurt Pop-Up Shops](https://www.trendhunter.com/trends/alpro-the-house-of-cinnamon-roll.md) - [40s-Style Breakfast Diners](https://www.trendhunter.com/trends/early-birds-diner.md)