# Housewife Editorials Annie Leibovitz Shows the Love Lost Between a 'Mad Men' Couple By Rachel | Published 2009-08-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/annie-leibovitz-mad-men-vanity-fair References: [swipelife](http://swipelife.com/2009/08/06/vanity-fair-don-and-betty’s-paradise-lost-mad-men/) & [vanityfair](http://www.vanityfair.com/) For the latest issue of Vanity Fair, photographer Annie Leibovitz photographed Jon Hamm and January Jones, better known as Don and Betty Draper to 'Mad Men' fans. The 'Mad Men' photo shoot by Annie Leibovitz shows the loss of love between Don and Betty Draper, with them rarely looking at each other. But may I say, whether they’re happy in love or not, these pictures (and clothes) are beautiful! Take a look at the 'Mad Men' stars posing for Vanity Fair above. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Fashion Photography:** There is an opportunity to create fashion photography that evokes the emotions of a complicated fictional love story, such as Mad Men's Don and Betty Draper. - **Nostalgia Marketing:** Marketing campaigns that tap into the nostalgia of shows like Mad Men can reach a large audience of fans who long for the glamour and style of a bygone era. - **Character Merchandising:** Licensing deals for Mad Men merchandise that feature the iconic images and characters from the show are likely to be popular with fans, as well as collectors and vintage enthusiasts. ### Industries Being Reshaped - **Fashion:** Fashion designers and brands can use shows like Mad Men as inspiration for modern clothing lines that are both nostalgic and contemporary. - **Media and Entertainment:** Media and entertainment companies should explore ways to revive shows like Mad Men, by creating spinoff series or films that capture the same retro-chic aesthetic. - **Consumer Goods:** Consumer goods companies can leverage the popularity of Mad Men to market products that capture the same look and feel of the show, such as retro home decor, barware, and clothing. ## Related on Trend Hunter - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Mayonnaise Pairing Ads](https://www.trendhunter.com/trends/hellmanns-big-game.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Modern Family Home Renovations](https://www.trendhunter.com/trends/westchester-family-home.md) - [Nostalgic Mayonnaise Advertisements](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md)