# Community Beach Houses Annenberg in Santa Monica Makes Luxury Accessible to All By Marissa Brassfield | Published 2009-04-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/annenberg-community-beach-house-santa-monica References: [notcot](http://www.notcot.com/archives/2009/04/annenberg_beach.php) & [www01.smgov.net](http://www01.smgov.net/beachhouse/) The Annenberg Community Beach House in Santa Monica is the first city-run beach house of its kind on the California coast, and this newly renovated LEED facility is officially one of the sweetest hotspots to hold your [summer beach bash](https://www.trendhunter.com/trends/wasaga-beach). The Annenberg Community Beach House features a [giant pool](https://www.trendhunter.com/trends/inflatable-tanning-pool) and pool house, volleyball/tennis courts, cafe, and even a bicycle valet. Best of all, its use is open to the public--no membership required. **Implications** - Consumers are looking to inject an [element of luxury](https://www.trendhunter.com/trends/luxurious-wellness-destination) into all aspects of their lives. Everyday products that feature a prestigious aspect are appealing to those who want a bit of exclusivity injected into their everyday tasks. Companies trying to increase their value on the market could focus on this when coming out with new items. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 22% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Luxury Everyday Products:** Opportunity for companies to create everyday products with prestigious elements to appeal to consumers looking to inject luxury into their lives. - **Accessible Luxury Experiences:** Opportunity to provide luxury experiences that are accessible and open to the public, removing the need for memberships. - **Revamped Facilities:** Opportunity to renovate existing facilities to provide a high-end experience to consumers. ### Who This Affects Most - **Consumer Goods:** Opportunity for consumer goods companies to create luxury everyday products that offer a sense of exclusivity. - **Hospitality:** Opportunity for the hospitality industry to provide accessible luxury experiences that cater to a broader audience. - **Real Estate:** Opportunity for real estate developers to revamp existing facilities and transform them into high-end destinations. ## Related on Trend Hunter - [Branded Luxury Beach Clubs](https://www.trendhunter.com/trends/jacquemus-beach-club.md) - [Manhattan Public Beach Sets](https://www.trendhunter.com/trends/public-beach-set.md) - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Cali Modernism-Inspired Outdoor Spaces](https://www.trendhunter.com/trends/la-cool.md) - [Modern Architectural Seaside Homes](https://www.trendhunter.com/trends/strandhouse.md) - [Modern Neutral-Toned Suites](https://www.trendhunter.com/trends/the-boca-raton.md) - [Co-Branded Luxury Beach Clubs](https://www.trendhunter.com/trends/bagno-felice-1.md) - [Sleek Californian Beach Houses](https://www.trendhunter.com/trends/navy-house.md) - [Art Deco Affordable Housing](https://www.trendhunter.com/trends/la-brea-affordable-housing.md)