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# Devilshly Daring Fashion
Anne Sophie Madsen's 2013 F/W Pits Good Against Evil

By Sarah St.Jules | Published 2013-07-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/anne-sophie-madsens-fw
References: [totemfashion](http://www.totemfashion.com/en/clients/women/anne-sofie-madsen/fall-winter-2013-2014.html) & [fashionising](http://www.fashionising.com/runway/b--anne-sofie-madsen-aw-13-43139.html)

Autumn begins a time when fashion can start to become edgy, and there is a distinct movement away from bright colors, however Anne Sophie Madsen's F/W 2013 took her collection not only to dark colors, but also to dark places.

Mixing both causal and [evening wear](https://www.trendhunter.com/trends/siegelman-stable-1), Madsen's collection was truly a paradox. It was a full monochromatic show, and the pops of white were the breaks in between a sea of blacks and grays. Stunning pieces with a [rebellious vibe](https://www.trendhunter.com/trends/songs-of-siren) strutted down the runway, accompanied by horns on the models' heads.

The homage to a devilish creature was apparent through the vacant looks in the models eyes, the terrifying creatures on the clothes, the horns and the replica fangs. This was truly an original collection; not only were the clothes stunning, but the atmosphere was intense. Anne Sophie Madsen's F/W collection has perfectly mixed good and evil, and brought the sides together for an amazing showing.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 82% | Activity: 48% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Dark Fashion:** Opportunity to create edgy, monochromatic pieces inspired by devilish themes.
- **Rebellious Clothing:** Opportunity to channel a rebellious vibe and incorporate animalistic features into clothing.
- **Good Vs. Evil-inspired Design:** Opportunity to experiment with designing clothing inspired by the themes of good vs. evil, light vs. dark.

### Sectors Adopting This

- **Fashion:** Industry could capitalize on the trend towards edgier, darker clothing with animalistic features and devilish themes.
- **Beauty:** Industry could create makeup and beauty looks to accompany the edgy, dark clothing that has animalistic features and devilish themes.
- **Entertainment:** Industry could leverage the theme of good vs. evil, light vs. dark in films, TV shows, and video games for heightened drama.

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