# Funky Fromagerie Photoshoots The Selby's Anne Saxelby Tour is Behind the Scenes By Jordy E | Published 2012-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anne-saxelby References: [theselby](http://theselby.com/galleries/saxelby-cheese/) & [saxelbycheese](http://www.saxelbycheese.com/) Anne Saxelby's 'Saxelby Cheesemongers' shop in New York's Essex Street Market has received an unprecedented amount of attention and success. Her fuss-free UK-inspired [bread, cheese and chutney sandwiches](https://www.trendhunter.com/trends/renzo-sandwich) have been essential to her menu, now ordered on daily by repeat customers. The Selby's interest in Saxelby Cheesemongers speaks to NYC's love of the [stand-meets-restaurant](https://www.trendhunter.com/trends/meadow-lane-store). Upon graduating from New York University where she studied studio art, she took up her interest in cheese making on American and French farms. As her technique is authentic and her knowledge superb, she has become a relative dairy guru in the region. Todd Selby picks up on Saxelby's precision in his photo series as he took up close shots of her knives, [stacked shelves and intricate displays](https://www.trendhunter.com/trends/meadow-lane), always presented to the public in an orderly fashion. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fuss-free Food:** There is an opportunity for disruptive innovation in the food industry by offering fuss-free and easy-to-order food that could attract daily repeat customers like Saxelby Cheesemongers. - **Authentic Technique:** Adopting authentic technique and knowledge can make a business stand out and become a guru in the industry. - **Precision Display:** Precision in presentation can help to attract attention and create a loyal customer base. ### Industries Being Reshaped - **Food Industry:** The food industry could leverage the opportunity to offer fuss-free food while ensuring authenticity and attractive presentations. - **Photography Industry:** The photography industry could explore photo series for businesses with a unique identity and precision in presentation. - **Cheese Industry:** Cheese producers or retailers could leverage knowledge and expertise in the industry like Saxelby Cheesemongers to stand out and build a loyal customer base. ## Related on Trend Hunter - [Virtual Cheese Board Tutorials](https://www.trendhunter.com/trends/cheese-board-tutorial.md) - [Ultra-Slick Cheese Board Sets](https://www.trendhunter.com/trends/cheese-board-set.md) - [Cheese-Focused Conveyor Belt Restaurants](https://www.trendhunter.com/trends/pick-cheese1.md) - [Hybrid Cheese Factory Retailers](https://www.trendhunter.com/trends/kamiku.md) - [Cheese Board Tutorial Books](https://www.trendhunter.com/trends/that-cheese-plate.md) - [Cheese-Themed Entertaining Guides](https://www.trendhunter.com/trends/that-cheese-plate-wants-to-party.md) - [Club-Culture-Inspired Cheese Events](https://www.trendhunter.com/trends/cheese-rave.md) - [D2C Artisanal Cheese Boxes](https://www.trendhunter.com/trends/artisanal-cheese-boxes.md) - [Community-Oriented Cookbook Stores](https://www.trendhunter.com/trends/foodies-cookbook-shop.md)