# Red Hot Handbag Ads The Anne Hathaway Tod's Campaign has Stylish Spice By Amelia Roblin | Published 2011-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anne-hathaway-tods-campaign References: [fashiongonerogue](http://fashiongonerogue.com/anne-hathaway-tods-fall-2011-signature-handbags-campaign-mert-marcus/) & [tods](http://www.tods.com/) There's little doubt that the Anne Hathaway Tod's campaign will sell purses, thanks to the irresistibility of the [celebrity model](https://www.trendhunter.com/trends/coach-x-wnba-campaign), her sultry pose and the sophistication of the entire scene. Wearing a [sexy black dress](https://www.trendhunter.com/trends/contemporary-femininity), the woman sprawls her bodacious body over the door of a fiery red convertible with an exquisiteness that makes her image untouchable. Mert & Marcus have to take credit for that, for the photographs that they captured are as polished as the glossy sports car in them. The creative direction of Fabien Baron brings the product, the subject and the styling together in a way that almost makes the Anne Hathaway Tod's campaign look like compelling captures for the sake of art. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements in Fashion Advertising:** There is an opportunity for brands to leverage the popularity and appeal of celebrities to promote their products, as seen in the success of the Anne Hathaway Tod's campaign. - **Sultry and Sophisticated Imagery in Advertising:** Brands can create visually appealing and captivating advertisements by incorporating sultry poses, stylish scenes, and sophisticated aesthetics, similar to the Anne Hathaway Tod's campaign. - **Polished and Artistic Photography in Fashion Advertising:** Fashion brands can use high-quality, polished, and artistic photography techniques to showcase their products and create a sense of exclusivity, as exemplified in the Anne Hathaway Tod's campaign. ### Sectors Adopting This - **Fashion and Luxury Goods:** The fashion industry can take advantage of celebrity collaborations and visually stunning advertising campaigns to drive sales and enhance brand image, as demonstrated by the Anne Hathaway Tod's campaign. - **Automotive:** Automotive companies can explore partnerships with fashion brands to create visually appealing and aspirational campaigns that evoke a sense of luxury and style, like the Anne Hathaway Tod's campaign with the red convertible. - **Photography and Creative Direction:** Photography and creative direction industries can benefit from the demand for high-quality, polished, and artistic advertisements, as showcased in the Anne Hathaway Tod's campaign. ## Related on Trend Hunter - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md)