# Celebrity Chef Smash Burgers The Anne Burrell Double Smash Burger is at Frisch's Big Boy By Michael Hemsworth | Published 2023-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anne-burrell-double-smash-burger References: [chewboom](https://www.chewboom.com/2023/01/10/frischs-big-boy-launches-new-double-smash-burger-in-partnership-with-celebrity-chef-anne-burrell/) & [frischs](https://www.frischs.com)  The Anne Burrell Double Smash Burger is being launched at [Frisch's Big Boy](https://www.trendhunter.com/trends/pumpkin-cream-puff-with-bourbon-caramel) as a premium menu item perfect for patrons with a penchant for artisan-quality fare. The burger boasts a half pound of roasted garlic-seasoned beef patties along with layers of shoestring fries, American cheese, grilled onions, romaine lettuce, ketchup and a [dill pickle aioli](https://www.trendhunter.com/trends/spicy-pickle-bacon-burger). Served on a toasted sesame bun, the burger is available on its own or as part of a combo with fries and a drink for $10.99. The Anne Burrell Double Smash Burger is being launched at participating Frisch's Big Boy locations now,. but will only be available for a short time. The burger offers an accessible way to enjoy premium fare at a competitive price, which is becoming imperative for many consumers. Image Credit: Frisch’s Big Boy ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 49% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisan Smash Burgers:** With more consumers looking for high-quality and unique burgers, businesses can capitalize by creating artisanal smash burgers with interesting flavor and ingredient combinations. - **Limited Time Offer Menus:** Limited time offering menus can drive traffic by creating FOMO and excitement among consumers, and also allow businesses to test new items before adding them to the permanent menu. - **Celebrity Chef Collaborations:** Working with celebrity chefs can attract new customers and create buzz around a restaurant, as well as inspire menus with new and innovative dishes. ### Where This Applies - **Fast Food Restaurants:** Fast food restaurants can attract customers by providing unique and high-quality burgers such as artisanal smash burgers. - **Casual Dining Restaurants:** Casual dining restaurants can use limited time offering menus to drive excitement around their brand and products, while also testing new items before adding them to the permanent menu. - **Foodservice Industry:** Collaborating with celebrity chefs can add new and innovative menu items to the foodservice industry, while also creating a unique selling proposition for restaurants and other food-related businesses. ## Related on Trend Hunter - [Cheesy Bacon Smash Burgers](https://www.trendhunter.com/trends/cheesy-bacon-smashed-boy.md) - [Loaded Caramelized Onion Burgers](https://www.trendhunter.com/trends/cheesy-caramelized-onion-smash.md) - [American Angus-Patty Burgers](https://www.trendhunter.com/trends/sonic-smasher.md) - [Restaurant-Inspired Smash Burgers](https://www.trendhunter.com/trends/smashed-bubba-burger.md) - [Crispy Bacon Smash Burgers](https://www.trendhunter.com/trends/bacon-stack-smash.md) - [High-Quality Plant-Based Burgers](https://www.trendhunter.com/trends/jack-annies-plantbased-burgers.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Flavourful Smash Burger Menus](https://www.trendhunter.com/trends/smash-hit-burge.md)