# Mom-Targeted Children's Food Annabel Karmel Has a New Image That Seeks Emotive Connections By Rebecca Byers | Published 2015-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/annabel-karmel References: [icodesign](http://icodesign.com/work/annabelkarmelbrand) & [annabelkarmel](http://www.annabelkarmel.com/gb/shop/food) Annabel Karmel's range of packaged food and beverage products is a natural extension of the brand's long held presence in the realm of nutritionally balanced homemade recipes for babies and children. In order to reinvigorate the image of a brand that consumers may have grown accustomed to seeing, Annabel Karmel recently tapped ico Design to create an eye-catching range of packaging designs that communicate the quality and freshness of the products. Featuring vivid color and a mix of high resolution images and sketched graphics, the new cartoon-inspired packaging does a great job at portraying the range as a trustworthy, guilt-free solution for busy days when parents may not have time to cook a meal from scratch. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Emotive Packaging Design:** Brands that use emotive packaging design will stand out and attract consumers. - **Convenience Foods for Parents:** There is an opportunity for companies to create convenient and healthy packaged foods specifically targeted towards busy parents. - **Brand Reinvention:** Older established brands can gain new life and customers through a strategic brand reinvention. ### Sectors Adopting This - **Packaged Foods:** Packaged food companies can innovate with creative packaging designs that make their products more attractive to consumers - **Health & Wellness:** The health and wellness industry can create more child-specific products that cater to busy parents who want healthy options for their kids. - **Design & Advertising:** Design and advertising agencies can offer services that focus on creating eye-catching and emotive packaging designs for brands. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Healthy Habit Food Packaging](https://www.trendhunter.com/trends/lidl-packaging.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Thoughtful Packaging Redesigns](https://www.trendhunter.com/trends/thoughtful-packaging.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)