# Elegantly Dark Jewelry The Anna Sheffield Bridal 2013 Campaign Targets Unorthodox Brides By Meghan Young | Published 2013-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anna-sheffield-bridal-2013 References: [refinery29](http://www.refinery29.com/anna-sheffield) & [annasheffield](http://annasheffield.com) The Anna Sheffield Bridal 2013 campaign is targeting unorthodox brides looking for [unique jewelry](https://www.trendhunter.com/trends/the-art-of-adornment) to add that je ne sais quoi element to their wedding outfit. Although the jewelry isn't completely experimental, it hints at a mystical aesthetic that many would opt not to don, wanting something more classic than contemporary. Nevertheless, the Anna Sheffield Bridal 2013 collection has an old world charm that will surely entice more than just [stylish brides](https://www.trendhunter.com/trends/houghton-x-albright). The dark and seductive campaign photoshoot may focus more on the mysterious qualities of the jewelry, but upon closer look it is evident that they are perfect for a wide range of tastes. The use of [different metals and diamonds](https://www.trendhunter.com/trends/diamonds-pearls) makes the Anna Sheffield Bridal 2013 collection stand out beautifully. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 90% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Unorthodox Bridal Jewelry:** Opportunity to create unique and non-traditional wedding jewelry pieces for unconventional brides. - **Mystical Aesthetic:** Incorporating a mystical and enchanting aesthetic into jewelry design can attract a wider range of customers. - **Mixed Metal and Diamond Combinations:** Experimenting with different metals and diamond combinations can create distinctive and standout jewelry pieces to enhance any outfit. ### Who This Affects Most - **Wedding Industry:** The growing demand for unique bridal jewelry presents opportunities for disruption in the traditional wedding industry. - **Fashion Industry:** Integrating mystical and dark aesthetics could disrupt the conventional fashion industry by catering to unconventional tastes. - **Jewelry Industry:** Innovating with mixed metal and diamond combinations can shake up the jewelry industry and spur creativity in design and production. ## Related on Trend Hunter - [Minimalist Bridal Accessories Collections](https://www.trendhunter.com/trends/bridal-accessories-collection.md) - [Ultra-Chic Bridal Jewelry Lines](https://www.trendhunter.com/trends/2025-engagement-ring.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md)