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# Fragmented Girly Collages
Anna Kovecses Illustrations are Delightfully Whimsical and Girly

By Tia Clarke | Published 2013-02-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/anna-kovecses-illustrations
References: [behance.net](http://www.behance.net/gallery/Aritzia-Reviews-Issue-Six/7154201) & [annakovecses.tumblr](http://annakovecses.tumblr.com/)

These Anna Kovecses illustrations for Canadian fashion brand Aritzia's online magazine are compiled from a series of [eclectic images](https://www.trendhunter.com/trends/artsy-eyewear-collection). The whimsical designs show off the Cyprian artist and graphic designer's aptitude for [distinctively feminine design](https://www.trendhunter.com/trends/songs-of-siren).

The unique collages feature real photographic images in black and white which are spliced and mashed up with [brightly colored illustrations](https://www.trendhunter.com/trends/folded-echoes) and abstract shapes. I, for one, would definitely love to see more artistic images like this being used in fashion photography and advertising.

The collages come across as chic, classic and leave the reader with the impression of having viewed something which is original and unique. Anna is a 24-year-old graphic designer, illustrator, photographer and videographer who works in Cyprus. Amazingly, she has never attended art school and taught herself her skills through hard work and dedication.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 71% | Activity: 63% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Whimsical Collage Art:** The popularity of whimsical collage art is on the rise, creating opportunities for artists and designers to create unique and visually captivating pieces.
- **Feminine Design Aesthetic:** There is a growing demand for distinctively feminine designs in various industries, offering an opportunity for designers to cater to this specific market segment.
- **Experimental Fashion Photography:** The use of artistic collages in fashion photography and advertising is gaining traction, providing photographers and brands with a way to stand out and create visually stunning campaigns.

### Sectors Adopting This

- **Art and Design:** The art and design industry can explore the trend of whimsical collage art to create innovative and captivating artworks for various purposes.
- **Fashion:** The fashion industry can embrace the feminine design aesthetic trend to cater to consumers seeking distinctively feminine and stylish clothing and accessories.
- **Advertising and Marketing:** The advertising and marketing industry can incorporate the use of experimental collage art in fashion photography to create visually captivating campaigns that grab consumers' attention.

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