# Lazy Stay-At-Home Shoots The 'Anna Klara' by Johanna Nyholm Series is Stunning By Jana Pijak | Published 2011-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anna-klara-by-johanna-nyholm References: [fashiongonerogue](http://fashiongonerogue.com/fresh-face-annaklara-johanna-nyholm/) & [zac-fashion](http://zac-fashion.com/anna-klara-by-johanna-nyholm) The 'Anna-Klara' by Johanna Nyholm pictorial is relaxed, comfortable and effortless. The fresh-faced up-and-comer looks stunning rocking loose wavy hair and sultry makeup by Susanne Winsa. The new model showcases a [smokey eye and nude lip](https://www.trendhunter.com/trends/il-pranzo-campaign) combo along with a boldly colored indigo nail polish. The low-key shoot, styled by Ellen PN features a minimal wardrobe of cotton-tees, oversized sweaters, men’s shirts and knits. Anna-Klara sports chic and casual looks including [lounge and sleepwear](https://www.trendhunter.com/trends/homebody-sleepwear-collection). Anna-Klara’s [casual wardrobe](https://www.trendhunter.com/trends/modeloffduty-essentials) is complemented by knee-highs and black sheer tights as accessories, giving this shoot an air of effortless sensuality. Because of its very minimal styling, this portrait series has an effortlessly glamorous vibe that proves less is more. These snapshots are seemingly in the moment and spontaneous without trying too hard. Image Credit: [Johanna Nyholm](http://www.johannanyholm.com/) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Minimal Styling:** Disruptive innovation opportunity: Develop a line of minimalist clothing and accessories that offer effortless glamour and comfort. - **Relaxed Fashion:** Disruptive innovation opportunity: Create a new category of relaxed fashion that combines comfort with elevated style. - **Effortless Sensuality:** Disruptive innovation opportunity: Explore the concept of effortlessly sensual aesthetics in beauty and fashion products. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Introduce sustainable and comfortable fashion items that prioritize minimal styling. - **Beauty:** Disruptive innovation opportunity: Develop beauty products that enhance natural features and achieve an effortlessly glamorous look. - **Photography:** Disruptive innovation opportunity: Introduce photo editing tools that create a natural and spontaneous aesthetic in portrait photography. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)