# Iconic Editor Style Raps The Anna Dello Russo 'Fashion Shower' Film Features Lyrical Guidelines By Alexandra Serrano | Published 2012-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anna-dello-russo-fashion-shower-film References: [vogue](http://www.vogue.co.uk/news/2012/09/06/anna-dello-russo-for-hm-fashion-shower-music-video) & [about.hm](http://about.hm.com/content/hm/NewsroomSection/en/NewsRoom/NewsroomDetails/Anna_Dello_Russo_at_HM.html) The full-length video of the Anna Dello Russo 'Fashion Shower' Film was released in honor of her collaboration with [H&M](https://www.trendhunter.com/trends/hm-x-glenn-martens). This golden homage was directed by Alex Turvey, who marries the kitschy tune with striking visuals. The video features the fashion icon dancing and singing to her electro-pop track produced by Emiliano Pepe as she dons the anticipated collection Anna Dello Russo at H&M. Fashion Shower is tastefully excessive with a clashing blue background and golden boot. The ornate collection is a perfect ode to the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Japan editor-at-large's signature style. The most amusing aspect of this short is the lyrical content that expresses Anna Dello Russo's rules to killer style. Some of these include a partiality to excess, and dealing with an outfit duplicate situation. Fashion Shower is a fun and glittering short that is sure to entice fashionable fans. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Fashion Films:** Opportunity for fashion brands to create captivating and visually stunning videos to promote their collections and collaborations. - **Collaborations:** The success of collaborations between fashion icons and popular brands opens up avenues for innovative partnerships. - **Personal Branding:** The use of fashion videos to showcase personal style and establish oneself as a fashion authority. ### Where This Applies - **Fashion:** Fashion brands can leverage fashion films and collaborations to create unique marketing strategies and engage with their audience. - **Film Production:** Opportunities for film production companies to work with fashion brands to create visually appealing and creative films. - **Social Media Marketing:** Fashion brands can utilize fashion films as a powerful tool for social media marketing, engaging with their audience and building brand awareness. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)