# Connection-Focused Jewelry The Female-Founded Anna Beck Jewelry Brand Launches its SS Collection By Elena Rahman | Published 2022-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anna-beck-jewelry References: [annabeck](https://www.annabeck.com/collections/rasa-new-arrivals) [Anna Beck](https://www.trendhunter.com/trends/camper-and-issey-miyake) Jewelry is a [female-founded brand](https://www.trendhunter.com/trends/gaillard-jewelry). The company celebrates the beauty of connection with its highly-anticipated Rasa Collection. The collection returns for the spring/summer months with a seasonal palette. Anna Beck's Rasa Collection features uniquely designed pieces made with gold vermeil and unique natural stones. The featured stones include Amazonite, Pink Opal, Turquoise, Sunstone, and Aquaprase. Each piece is inspired by Hindu Art Practices. Overall, the new Spring/Summer range creates a connection between traditional Balinese craftsmanship and modern, experimental techniques. [Handmade by artisans](https://www.trendhunter.com/trends/wonders-of-nature) in Bali, the Rasa collection harnesses the power of heritage and tradition to create art-informed pieces in shades of pastel. Anna Beck's new items are available through the brand's online website. Image Credit: Anna Beck Jewelry ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 99% | Activity: 98% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Connection-focused Jewelry:** The trend of jewelry that celebrates connection and promotes meaningful relationships through unique designs presents an opportunity for designers to tap into the emotional connection aspect of their customers. - **Natural Stone Jewelry:** The trend of incorporating unique natural stones including Amazonite, Pink Opal, Turquoise, Sunstone, and Aquaprase in jewelry designs presents an opportunity for designers to create one-of-a-kind pieces that are both beautiful and meaningful. - **Art-informed Jewelry:** The trend of using cultural art practices as inspiration for jewelry designs presents an opportunity for designers to create unique and meaningful pieces that tell a story and celebrate heritage and tradition. ### Where This Applies - **Fashion:** The fashion industry has the opportunity to tap into the demand for connection-focused jewelry and natural stone jewelry by incorporating these trends into their designs and collections. - **Jewelry:** The jewelry industry has the opportunity to use cultural art practices as inspiration for their designs, celebrating heritage and tradition, which will appeal to customers who appreciate unique and meaningful pieces. - **E-commerce:** The e-commerce industry has the opportunity to offer a wider range of natural stone and art-informed jewelry, which customers can conveniently purchase online to create a deeper connection with their loved ones and celebrate their heritage. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Beachy Shell Jewelry Collections](https://www.trendhunter.com/trends/tuckernuck.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Inclusive Elementally Inspired Jewelry](https://www.trendhunter.com/trends/every-wave.md) - [Gender Inclusive Jewelry Collections](https://www.trendhunter.com/trends/sarah-o-jewelry-allgender-collection.md) - [Statement Bangle Collections](https://www.trendhunter.com/trends/statement-bangle-collection.md) - [Nature-Themed Jewelry Releases](https://www.trendhunter.com/trends/pandora-2.md) - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md)