# Harrowing Hotel Editorials The Anna Baikova Spread for No Magazine is Spooky By Carly Foy | Published 2011-03-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/anna-baikova References: [fashiongonerogue](http://fashiongonerogue.com/alina-baikova-karen-inderbitzenwaller-no-magazine/) & [nomagazine.co.nz](http://www.nomagazine.co.nz/) The No Magazine 'Superstition' issue, showcasing model Anna Baikova, features an editorial spread that is absolutely creepy. The shoot, which was photographed and styled by Karen Inderbitzen-Waller, features the model whose blank, [ghost-like expressions](https://www.trendhunter.com/trends/annabelle-cosmetics) make the scene very eerie. The clothes showcased are interesting in regards to shapes and patterns -- they are mainly [shapeless and clashing](https://www.trendhunter.com/trends/khaotique-noir). In almost every photo, Anna Baikova wears an interesting pair of tights that are semi-translucent and leopard-printed. With a limp hairstyle and barely-there makeup, Baikova definitely lends a poltergeist feel to the shoot. The editorial spread is entitled 'In This Room,' and throughout the shoot (which took place in a French hotel), it is conveyed that something supernatural is certainly within the room. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 80% | Activity: 26% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Creepy Editorial Photography:** Disruptive innovation opportunity: Explore the use of eerie and haunting visuals in fashion editorials to evoke strong emotions and create unique storytelling experiences. - **Shapeless and Clashing Fashion:** Disruptive innovation opportunity: Embrace unconventional shapes and patterns in fashion design to challenge traditional norms and create bold and eye-catching looks. - **Semi-translucent Leopard-printed Tights:** Disruptive innovation opportunity: Introduce innovative materials and prints in the design of tights to give a modern twist to a classic accessory. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunity: Incorporate eerie and supernatural elements into fashion photography, exploring new ways to create captivating and memorable visuals. - **Fashion Design:** Disruptive innovation opportunity: Challenge conventional fashion design by experimenting with shapeless and clashing garments, pushing the boundaries of cut, fit, and pattern. - **Fashion Accessories:** Disruptive innovation opportunity: Create cutting-edge tights with semi-translucent and leopard-printed designs, offering customers a statement accessory to elevate their outfits. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Horrifying Paranormal Vodkas](https://www.trendhunter.com/trends/paranormal-reserve.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Globalized Spooky Destinations](https://www.trendhunter.com/trends/spooky-adventures.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)