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# Patchwork Toys
Ann Wood Makes Dazzling Handcrafted Goods

By Shelby Lee Walsh | Published 2010-04-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ann-wood1
References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/ann_wood) & [annwood.net](http://www.annwood.net/blog/)

Martha Stewart ain't got nothing on Ann Wood. Her vast collection of [handcrafted goodies](https://www.trendhunter.com/trends/roop-aroop) are dazzling to even the most crafty creatures on the planet.

From [intricately made ships with patched sails](https://www.trendhunter.com/trends/assemblage-7-lost-and-found-ii) to creepy, crawly spiders, Ann Wood proves that craftsmanship knows no bounds.

My personal favorite out of her creations is the owl with the heart on his bosom. He's just begging for a home that will love him.

**Implications** - In today's industry, businesses are often faced with the challenge of meeting the contradictory demands of consumers. While consumers seek out the latest and most cutting-edge products, they also want to share [nostalgic or familiar feeling](https://www.trendhunter.com/trends/nostalgic-baking) through the selection of their products. Businesses who can successfully combine the two qualities in one product or concept will benefit tremendously.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 51% | Activity: 10% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Handcrafted Goods:** The trend of handcrafted goods can be capitalized on by launching a brand that offers unique and artistic products to appeal to consumers.
- **Nostalgic Aesthetics:** Businesses can offer products that evoke a feeling of nostalgia while incorporating modern technology and design innovation to attract a wide range of customers.
- **Intricate Detailing:** The growing trend of intricate detailing in products can be tapped into by businesses in various industries depending on their target audience.

### Industries Being Reshaped

- **Arts and Crafts:** Creative professionals can benefit from the trend of handcrafted goods by launching a line of unique handicrafts that appeal to the modern consumer.
- **Home Decor:** Home decor businesses can capitalize on the trend of intricate detailing by offering unique and artisanal pieces to enhance the beauty and aesthetic of any living space.
- **Toy Design:** Toy designers can incorporate elements of nostalgia and intricate detailing to create unique and innovative toys for children that stand out in a crowded market.

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