# Chic Conservative Catalogs The Ann Taylor AW11 Collection is Filled With Modern Mom Suits By Meghan Young | Published 2011-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ann-taylor-aw11 References: [fabsugar](http://www.fabsugar.com/First-Photos-Ann-Taylors-Fall-2011-Lookbook-15347983) & [anntaylor](http://www.anntaylor.com) Stylish outfits shouldn't just be reserved for young up-and-comers, and the Ann Taylor AW11 collection shows that older women can look just as chic while still adhering to a more conservative code of conduct. These modern "mom" suits are made for business-oriented women who want to get the job done in style. Although the Ann Taylor AW11 lookbook is filled with prim and proper looks, you can still detect a [youthful influence](https://www.trendhunter.com/trends/the-corporate-edit) thanks to its injection of color, younger silhouettes and edgy accessories. Furthermore, because each piece can be mixed and matched effortlessly for different occasions, this is definitely a collection that will appeal to a wide demographic of consumers. Overall, the Ann Taylor AW11 collection is full of [chic elegance](https://www.trendhunter.com/trends/fallwinter-2025). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 67% | Activity: 29% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Modern Mom Suits:** Creating stylish workwear that appeals to the older demographic creates a huge market opportunity for clothing companies. - **Mix & Match:** Designing versatile clothing that can be worn for multiple occasions taps into the need for versatility in wardrobes and opens the door for customization and personalization. - **Youthful Influence:** Incorporating millennial fashion trends into classic designs offers a fresh take on traditional clothing and allows for cross-generational appeal. ### Sectors Adopting This - **Fashion & Apparel:** The clothing industry has the chance to tap into a new market that wants trendy, yet appropriate workwear that fits their professional and personal lives. - **E-commerce:** Creating e-commerce shops that allow users to mix and match pieces to create their own style showcases the versatility of the brand, and offers a new shopping experience. - **Marketing & Advertising:** Designing marketing campaigns that appeal to both younger and older generations is a disruptive innovation opportunity to broaden a brand's demographic appeal and attract more consumers. ## Related on Trend Hunter - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)