# Caricatured Political Wives Ann Romney Presents a Cartooned Personality By Jennifer Gosnell | Published 2012-05-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ann-romney References: [politicalgraffiti.wordpress](http://politicalgraffiti.wordpress.com/2012/04/18/ann-romney-mansion-wife/) & [cartoonblog.msnbc.msn](http://cartoonblog.msnbc.msn.com/_news/2012/04/16/11226974-cartoonist-weighs-in-on-ann-romneys-tough-choices) When Hilary Rosen made a crack about Ann Romney having "never worked a day in her life," little did she know that a hilarious firestorm of media coverage, late-night jokes and cartoons would ensue. The newest plays on the whirlwind of [political drama](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper) of the election campaign of 2012 features [Republican](https://www.trendhunter.com/trends/amusemints-election-collection) Presidential hopeful Mitt Romney's wife Ann Romney. Mrs. Romney, a [mother of five](https://www.trendhunter.com/trends/strong-like-mom), has publicly refuted Rosen's cracks about her life choices, leading the political conversation away from just feminism, to the affluent wealth her and Mitt enjoy. As a result of this incident, Ann Romney has become a much bigger media spectacle and an ever-growing part of the campaign, leading to more media ridicule by popular late-night comedians Jimmy Kimmel and David Letterman. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Political Satire:** The trend of using political figures for comedic purposes presents expansion opportunity for humor industries. - **Personal Branding:** Opportunities for businesses and individuals to build a larger presence and following through the effective use of public controversy. - **Content Virality:** Opportunities for businesses to harness the power of viral content through strategic management and distribution. ### Where This Applies - **Comedy:** Using political figures for comedic purposes presents a growth opportunity for the comedy industry. - **Digital Marketing:** Businesses can leverage content virality and social media buzz for greater digital marketing reach and impact. - **Media:** More media coverage from unusual sources or through non-traditional channels can create opportunities to diversify and broaden the media industry's coverage and customer base. ## Related on Trend Hunter - [Pop Culture Presidency Campaigns](https://www.trendhunter.com/trends/brat.md) - [Political Podcast Appearances](https://www.trendhunter.com/trends/kamala-harris-call-her-daddy.md) - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Expansive Electoral Candy Ranges](https://www.trendhunter.com/trends/election-collection.md) - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Parental Advocacy Campaigns](https://www.trendhunter.com/trends/the-b-is-for-bobbie.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md)