# Kitchen Cleanup Campaigns Dawn and Cascade Signed Ann Michael Maye for Football Season By Adam Harrie | Published 2026-09-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/ann-michael-maye References: [businesswire](https://www.businesswire.com/news/home/20260908377815/en/Dawn-and-Cascade-Team-Up-with-Ann-Michael-Maye-to-Make-Game-Day-Cleanup-Fast-and-Easy-and-Give-Fans-a-Chance-to-Score-a-Trip-to-Super-Bowl-LXI)  Dawn and Cascade, the [NFL's Official Dish Cleanup Partners](https://www.trendhunter.com/trends/official-glass-cleaning-partner), signed Ann Michael Maye, wife of New England Patriots quarterback Drake Maye, to promote [game-day and holiday hosting](https://www.trendhunter.com/trends/earn-your-sunday) through the 2026 football season. Maye will share her [pregame snack prep](https://www.trendhunter.com/trends/hellmanns-field-goal-challenge) and holiday baking rituals, positioning Dawn Powerwash and Cascade Platinum Plus as her go-to tools for managing kitchen mess during high-volume hosting. The partnership coincides with an offering of a four-day trip for two to Super Bowl LXI in Los Angeles, open to entrants who purchase any Dawn or Cascade product and submit a receipt by November 15. The campaign responds to survey data showing that 47% of Americans cite dish cleanup as the most dreaded part of hosting holiday meals and when hosting other events. Image Credit: Dawn/Cascade ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 91% | Activity: 94% | Freshness: 92% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Game-day Hosting Influencers:** Athlete-adjacent personalities are becoming credible household brand ambassadors, creating space for CPG companies to connect sports fandom with everyday domestic routines. - **Receipt-based Prize Campaigns:** Purchase-verified sweepstakes blend retail conversion with experiential rewards, offering brands a measurable path to turn routine product buys into high-interest fan engagement. - **Cleanup-centered Hosting Solutions:** Consumer frustration around post-event mess is elevating dish care from a low-interest chore category into a hosting convenience platform tied to seasonal occasions. ### Sectors Adopting This - **Household Cleaning Products:** Premium formulations and occasion-based messaging are reshaping dish care as a performance-driven category for consumers managing larger, messier gatherings. - **Sports Marketing:** League partnerships and player-family endorsements extend brand relevance beyond the field, opening new crossover channels between professional sports and home lifestyle products. - **Consumer Promotions:** Experiential rewards linked to product purchase are giving brands richer attribution opportunities while making everyday CPG categories feel more culturally connected. ## Related on Trend Hunter - [Official Clean Eating Partners](https://www.trendhunter.com/trends/sack-summit.md) - [Mother's Day Giveaway Campaigns](https://www.trendhunter.com/trends/mothers-day-giveaway.md) - [Game Day Laundry Campaigns](https://www.trendhunter.com/trends/washerdryer-set.md) - [Women-Empowering Cooking Campaigns](https://www.trendhunter.com/trends/kat-ashmore.md) - [Grandma-Led Cookbook Clubs](https://www.trendhunter.com/trends/grandma-led-cookbook-club.md) - [Time Reclamation-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/maid-brigade.md) - [Soccer Legend-Approved Laundry Detergents](https://www.trendhunter.com/trends/alex-morgan.md) - [Athlete-Branded Outdoor Appliances](https://www.trendhunter.com/trends/outdoorappliances.md) - [Cheeky Post-Holiday Cleaning Campaigns](https://www.trendhunter.com/trends/address-the-mess.md)