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# Aggressive Jewelry
Ann Demeulemeester's Fall/ Winter 2009 Collection is for Fighters

By Christina Butty | Published 2009-08-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ann-demeulemeesters-fall-winter-2009-jewelery-collection
References: [hypebeast](http://hypebeast.com/2009/08/ann-demeulemeester-2009-fallwinter-accessories/) & [anndemeulemeester.be](http://www.anndemeulemeester.be/)

For Fall/Winter 2009, Ann Demeulemeester created a line of [dark jewelry](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier). Featuring gunmetal-colored chains and feather on some pieces Ann Demeulemeester’s jewelry line is a bit dangerous. A person could be tickled to death with the feathers, or poked very hard with the [spike ring](https://www.trendhunter.com/trends/murder-hornet-ring).

This Ann Demeulemeester jewelry line is presently available at her Hong Kong flagship store.

**Implications** - Fashion pieces and accessories that manage to be [dark and delicate simultaneously](https://www.trendhunter.com/trends/alhambra-collection) give consumers and ironic element to their wardrobe, proving that pretty can also be edgy. Fashionistas particularly from the youth demographic are often torn between pretty sophistication and a restless urge to be rebellious and edgy. Aggressive jewelry satisfies both sides of the coin.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 67% | Activity: 48% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Dark and Delicate Jewelry:** Opportunity to create fashion pieces and accessories that combine dark and delicate elements, appealing to consumers looking for edgy and pretty aesthetics.
- **Youthful Rebellious Fashion:** Potential to tap into the youth demographic by offering fashion that satisfies their desire for both sophistication and edginess.
- **Ironically Edgy Accessories:** Disruptive innovation opportunity to design accessories that provide an ironic element to the wearer's wardrobe, offering a unique and edgy style.

### Who This Affects Most

- **Fashion Jewelry:** Opportunity for jewelry designers and brands to create aggressive and edgy pieces that attract consumers looking for unconventional accessories.
- **Fashion Retail:** Opportunity for retailers to cater to the demand for dark and delicate jewelry by providing a diverse range of edgy options for customers, particularly in the youth market.
- **Fashion Design:** Disruptive innovation opportunity for fashion designers to experiment with combining dark and delicate elements in their designs, creating unique and rebellious fashion pieces.

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- [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md)
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