# Morbid Mohawk Runways The Ann Demeulemeester Autumn/Winter 2012 Collection is a Gothic Explosion By Harris Jay Rosenberg Alterman | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ann-demeulemeester-autumn-winter-2012 References: [fashionising](http://www.fashionising.com/runway/b--ann-demeulemeester-aw-12-21196.html) & [anndemeulemeester.be](http://www.anndemeulemeester.be/collections.html) The Ann Demeulemeester Autumn/Winter 2012 Collection premiered at the Paris Fashion Week event and added a dark and twisted taste to the runway. The models walking the runway were all business, as one can see by their extremely serious faces that refused to crack a smile. With their [long, dark clothing](https://www.trendhunter.com/trends/midnightblack-collection), the models look like updated versions of Trinity from the Matrix. However, these models have no need for guns or blades because their spiky hair is probably sharp enough to work as a weapon. With jagged points shooting out of their heads, even Neo wouldn’t dare challenge these ladies to a fight. The Ann Demeulemeester Autumn/Winter 2012 Collection features models who aren’t afraid of anything as they strut across the catwalk. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Dark Fashion:** Opportunity to disrupt the fashion industry by incorporating gothic elements into everyday clothing. - **Serious Attitude:** Innovation opportunity to create fashion that prioritizes a no-nonsense attitude and serious expressions. - **Punk Hairstyles:** Opportunity to incorporate edgy and spiky hairstyles into mainstream hair trends. ### Who This Affects Most - **Fashion:** The fashion industry can embrace dark fashion and serious attitudes for a unique take on catwalks and everyday clothing. - **Cosmetics:** Cosmetic companies can innovate by developing products that complement gothic fashion and hairstyles. - **Hair Styling:** The hair styling industry can develop new techniques and products to create edgy and spiky hairstyles like those featured in the Ann Demeulemeester collection. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)