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# Soft Sublime Shoots
Yu-hsin Su's Ann/Anne Seems to Exist Only in Faded Memories

By Meghan Young | Published 2010-12-31 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/ann-anne
References: [behance.net](http://www.behance.net/gallery/AnnAnne/779980) & [flickr](http://www.flickr.com/photos/agnesxchuan)

The Ann/Anne photo series is so softly out of focus that at first I thought it was a collection of paintings rather than photographs. Beautifully romantic, you only gain [blurred glimpses](https://www.trendhunter.com/trends/soft-focus-blurring-blush) of the subject, as if she only remained in your fading memory.

Photographed by Yu-Hsin Su, the Ann/Anne photo series is entirely romantic. Relying heavily on careful composition and an acute understanding of photographic techniques, it is a well-executed series that is full of [mixed emotions](https://www.trendhunter.com/trends/multimedia-art-installation).

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 79% | Activity: 77% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Soft-focus Photography:** Creating photographs that are intentionally blurred or out of focus can create a romantic and dreamlike quality for nostalgic consumers.
- **Memories in Art:** Creating artwork or photography that is reminiscent of faded memories can resonate with consumers who value sentimental experiences.
- **Mixed Emotions:** Incorporating conflicting emotions into art or content can create a more complex and relatable experience for viewers.

### Sectors Adopting This

- **Photography:** Photographers and studios can experiment with soft-focus techniques to create unique and emotionally resonant works for clients.
- **Art and Design:** Designers and artists can incorporate soft-focus techniques and nostalgic themes into their work to appeal to consumers seeking sentimental and romantic experiences.
- **Marketing and Advertising:** Brands can create ad campaigns or social media content that incorporates soft-focus photography and nostalgic themes to evoke emotional responses from consumers.

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