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# Sweet Red Bean Sandwiches
The Subway Japan Anko & Mascarpone Sub Has a Sweet Profile

By Michael Hemsworth | Published 2020-02-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/anko-mascarpone-sub
References: [brandeating](https://www.brandeating.com/2020/02/subway-serves-up-new-sweet-red-bean-and-mascarpone-sub-in-japan.html) & [subway.co.jp](https://www.subway.co.jp/shops/en/)

The [Subway Japan](https://www.trendhunter.com/trends/sweet-onion-steak-teriyaki-sandwich) Anko & Mascarpone sub is a dessert-style sandwich that's formulated with the taste preferences of consumers with a sweet tooth in mind. The sandwich features red bean paste (anko) along with mascarpone cheese on a [sub-style bread](https://www.trendhunter.com/trends/subway-2) and also comes in an option with only red bean paste, if desired. The small dessert is much smaller than the brand's original sandwich varieties and measures in at three inches to make it a premium treat that's perfectly sized for dessert.

The Subway Japan Anko & Mascarpone sub is only available at participating locations in Japan, and is priced at 170 yen for the original version and 130 yen for the red bean-only option.

Image Credit: Subway Japan

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 14% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Dessert-style Sandwiches:** The rise in popularity of dessert-style sandwiches presents an opportunity for innovative flavors and combinations.
- **Red Bean Paste:** The increased interest in red bean paste as an ingredient opens up possibilities for incorporating it into various food products.
- **Premium Miniature Treats:** Creating smaller, high-quality treats allows companies to cater to consumers looking for indulgent desserts in a smaller portion size.

### Sectors Adopting This

- **Fast Food:** Fast food chains can explore incorporating dessert-style sandwiches into their menus to tap into the growing demand for unique and indulgent desserts.
- **Bakery:** Bakeries can experiment with incorporating red bean paste into their pastries and bread products, offering a unique twist on traditional baked goods.
- **Cafes:** Cafes can introduce premium miniature treats like the Subway Japan Anko & Mascarpone sub to attract customers seeking a smaller-sized, indulgent dessert option.

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