# Back-Bending Silhouette Shoots The Anja Rubik Vogue Japan Editorial Blends Art-Deco Patterns By Marriska Fernandes | Published 2012-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anja-rubik-vogue-japan References: [fashiongonerogue](http://fashiongonerogue.com/anja-rubik-hedi-slimane-vogue-japan-march-2012/) & [vogue.co.jp](http://www.vogue.co.jp/) With sleek platinum-blond hair, [smudged makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) and a slim silhouette, Anja Rubik looks very avant-garde in this [Vogue](https://www.trendhunter.com/trends/nft-collection2) Japan March 2012 shoot. The March 2012 issue of Vogue Japan features an editorial titled 'Ecstasy of the Moment,' which features the stunning Anja Rubik rocking a slightly androgynous, yet extremely elegant look. She is seen sporting dapper art deco-inspired ensembles that are dominantly in black and white. Captured by infamous photographer Hedi Slimane and styled by Mika Mizutani, the shoot exudes edgy elegance that is vaguely reminiscent of that of Lisbeth Salander. The [designer dresses](https://www.trendhunter.com/trends/winter-2025-campaign) featured in this shoot hail from the collections of Emilio Pucci, Salvatore Ferragamo, Gucci and others. The seductive silhouettes and smoking eye shadows make the Anja Rubik Vogue Japan editorial shoot hard to miss. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Androgynous Fashion:** The Anja Rubik Vogue Japan editorial showcases an edgy, androgynous fashion trend, opening up opportunities for gender-neutral clothing lines and inclusive fashion marketing. - **Art Deco-inspired Styles:** The art deco-inspired ensembles in the shoot highlight a renewed interest in this vintage aesthetic, presenting opportunities for designers to incorporate art deco elements into their collections. - **Seductive Silhouettes:** The seductive silhouettes featured in the shoot contribute to a growing demand for sensual and provocative fashion, creating opportunities for designers to experiment with bold cuts and forms. ### Industries Being Reshaped - **Fashion Retail:** The Anja Rubik Vogue Japan editorial introduces fashion retailers to the potential of androgynous, art deco-inspired and seductive fashion, encouraging them to curate diverse collections that cater to a broad range of consumers. - **Beauty and Cosmetics:** The smudged makeup and smoking eye shadows showcased in the editorial present beauty and cosmetic brands an opportunity to embrace more daring and unconventional looks, appealing to consumers looking for edgier aesthetics. - **Photography and Fashion Editorial:** The captivating Anja Rubik Vogue Japan shoot demonstrates the power of imaginative and boundary-pushing photography and fashion editorial, inspiring photographers and fashion magazines to experiment with unconventional concepts and styles. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)