# Mixing Textures & Patterns Anja Rubik's Edgy Bohemian Look for Etro Fall 2009 Campaign By Marissa Brassfield | Published 2009-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anja-rubik-etro-fall-2009-campaign References: [fashionindie](http://fashionindie.com/ad-dict-anja-rubik-for-etro-fall-09-by-michaelangelo-dibattista/) & [nextmodelsblog.blogspot](http://nextmodelsblog.blogspot.com/2009/08/anja-rubik-etro-campaign.html#mce_temp_url#) Mixing patterns and textures is luscious and decadent when it's done right, and these [Etro](https://www.trendhunter.com/trends/quiltana-armchair) Fall 2009 ads featuring Anja Rubik prove that theory. Stylist Alice Gentilucci helps Anja Rubik transform into what FashionIndie.com calls a “high fashion gypsy” for these Etro Fall 2009 ads. With fur, feathers, bright patterns, plenty of shimmer, and wood accessories, the campaign is a stunning one. Check out the series of print ads above. **Implications** - The photos present a wide range of high-end fashion looks and ensembles that can be easily duplicated by consumers. The photos are fun, vibrant and offer plenty of fashion and style inspiration for the upcoming fall season. The "high fashion gypsy" look might just be perfect for back-to-school! ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Mixed Textures:** Opportunity for fashion brands to create unique and eclectic collections by combining different textures and materials. - **Pattern Mixing:** Potential for designers to experiment with combining multiple patterns to create visually striking and unconventional looks. - **Bohemian Style:** Chance for fashion retailers to capitalize on the growing bohemian trend and offer customers boho-inspired clothing and accessories. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage the trend of mixing textures and patterns to offer innovative and daring collections that cater to adventurous consumers. - **Retail:** Retailers can tap into the demand for bohemian style by curating boho-inspired collections in their stores and online platforms. - **Design:** Designers have an opportunity to push boundaries in the fashion industry by creating unconventional and eye-catching looks through the combination of varied textures and patterns. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)