# Beautiful Organic Tweeds Anja Hynynen's Magic By Going Like Sixty | Published 2008-03-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/anja-hynynens-magic References: [anjah.se](http://www.anjah.se/) Aren't these creations pretty? It would make you feel so elegant to be dressed in these lovely [tweeds](https://www.trendhunter.com/trends/knit-kite-jacket). Anjah Hynynen is among a league of women who are [designing and making clothes organically](https://www.trendhunter.com/trends/regeneration-nation). She spent time on a farm in Scotland to [weave the wool](https://www.trendhunter.com/trends/native-regenerative-wool) and sew the fabric. It must be magical to work with the animals all the way through to making the clothes. **Implications** - Due to the recent recession, budget-conscious consumers favored thrift and vintage shops for their affordable products. This caused a resurgence of retro fashions which consumers now appreciate for their rare and antique qualities. Companies can appeal to fashion-conscious consumers by manufacturing products with vintage elements in their design. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 47% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Resurgence of Retro Fashions:** Companies can appeal to fashion-conscious consumers by manufacturing products with vintage elements in their design. ### Who This Affects Most - **Sustainable Fashion:** Designers can capitalize on the growing demand for organic and environmentally-friendly clothing materials. ## Related on Trend Hunter - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Heritage Textile Collections](https://www.trendhunter.com/trends/the-wren.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)