# Vibrant Supportive Swimwear Anita's 2018 Collection Boasts Unique Designs and Colorways By Riley von Niessen | Published 2017-12-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anita References: [anita](https://www.anita.com/en_global) & [facebook](https://www.facebook.com/anita.since1886/) Anita, a women's apparel brand that offers bras in a wide range of sizes, as well as lingerie, maternity and nursery apparel, sportswear, and swimwear, recently unveiled a new line for 2018. The brand's 2018 selection of swimwear has a diverse range of designs, cuts, and colorways that are sure to suit almost any woman's personal tastes, while offering them a [comfortable and supportive fit](https://www.trendhunter.com/trends/shaping-swimwear) that they can look forward to wearing. The brand's 2018 selection is split into five different categories: 'Tropical,' 'Athleisure,' 'Stripes,' 'Floral,' and 'Retro.' Although there's plenty of bold colorways for consumers to choose from, the brand also has a number of more subtle looks available too, such as its [sleek black one-piece](https://www.trendhunter.com/trends/dandy-del-mar) that features a simple silver zipper on the front of it. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 88% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Diverse Swimwear Designs:** The diverse range of designs, cuts, and colorways in Anita's 2018 swimwear collection presents an opportunity for disruptive innovation in the swimwear industry. - **Comfortable and Supportive Fit:** Anita's focus on providing a comfortable and supportive fit in their swimwear collection opens up opportunities for disruptive innovation in the apparel industry. - **Personalized Swimwear Options:** Anita's swimwear collection offers personalized options with different categories like 'Tropical,' 'Athleisure,' 'Stripes,' 'Floral,' and 'Retro,' creating opportunities for disruptive innovation in the fashion industry. ### Sectors Adopting This - **Swimwear:** The diverse range of designs and colorways in Anita's 2018 swimwear collection presents disruptive innovation opportunities within the swimwear industry. - **Apparel:** Anita's focus on providing a comfortable and supportive fit in their swimwear collection opens up disruptive innovation opportunities within the apparel industry. - **Fashion:** Anita's swimwear collection's personalized options and diverse range of designs create disruptive innovation opportunities within the fashion industry. ## Related on Trend Hunter - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)