# Spirited Software-Testing Bloggers 'Geeki Girl' Anita Clarke Discusses Her Vibrant Blog By Malika Renee Butss | Published 2014-02-28 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/anita-clarke References: [youtube](https://www.youtube.com/watch?v=d9CaZXRxb4w) & [iwantigot.geekigirl](http://iwantigot.geekigirl.com)  Playful blogger Anita Clarke wasn't always the vibrant internet personality she is today. While playfully dancing around in dazzling gowns, Anita explains that she was inspired by fellow coworkers to start her blog 'I Want I Got'. Years later, and with a new found profession in software testing, Anita successfully runs the brilliant blog she founded with zest and an undeniable personality. 'I Want I Got' started in 2005 and Anita has been managing this fabulous fashion blog delivering fashion reviews and news in addition to flawless photos all while keeping her day job. Located in Toronto, Clarke is known for her eccentric words and has been featured in various nation-wide publications as well as publications in China. Anita Clarke may be the most fashion forward software tester there is. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [THTV](https://www.trendhunter.com/thtv) ## Key Themes ### What's Driving This Trend - **Fashion-tech Crossover:** The rise of fashion bloggers with tech backgrounds presents an opportunity for fashion tech companies to collaborate and innovate. - **Personal Branding:** The success of bloggers like Anita Clarke highlights the importance of building a personal brand in the digital age. - **Side Hustles:** Anita Clarke's ability to successfully manage a blog while working a full-time job reflects a growing trend of side hustles and the potential to turn passion projects into profitable businesses. ### Who This Affects Most - **Fashion:** The fashion industry can utilize fashion bloggers with tech backgrounds to stay up-to-date on emerging tech and for digital marketing collaborations. - **Technology:** Tech industry professionals can take advantage of the personal branding trend to build their own brand and potentially increase their job prospects. - **Media:** The success of fashion bloggers like Anita Clarke indicates a shift in media consumption towards personalized digital content, presenting an opportunity for media companies to adapt and evolve their strategies. ## Related on Trend Hunter - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Tech Enthusiast Clothing Lines](https://www.trendhunter.com/trends/tech-enthusiast.md) - [AI-Powered Styling Apps](https://www.trendhunter.com/trends/stylehack.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/snazz-ai.md) - [Entrepreneur Brand-Building Tools](https://www.trendhunter.com/trends/indielogs.md) - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Luxury Experiential Event Brands](https://www.trendhunter.com/trends/the-concierge-club.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md)