# Inverted Illusion Art The Anish Kapoor 'Sky Mirror' Will Turn Your Frown Upside-Down By Armida Ascano | Published 2010-10-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/anish-kapoor-sky-mirror References: [amusingplanet](http://www.amusingplanet.com/2010/10/world-upside-down-by-anish-kapoor.html) & [anishkapoor](http://www.anishkapoor.com/works/index.htm) The Anish Kapoor 'Sky Mirror' installation is an [artistic marvel](https://www.trendhunter.com/trends/flowers-and-butterflies-are-dancing) with a dash of scientific flair. The exhibit consists of four [gigantic mirrors](https://www.trendhunter.com/trends/baggage-claim-mirrors), positioned to distort all surroundings. The 'Sky Mirror' exhibit is up for six months in Kensington Park, and has since attracted many bewildered spectators. The effect of the Anish Kapoor 'Sky Mirror' exhibit is mind-blowing. Everything reflected in these monstrous mirrors appears upside-down, creating a confusing and thrilling illusion. **Implications** - Consumers enjoy [surrealistic imagery](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble) as it offers them an escapist experience. Many consumers are still recovering from the North American recession and appreciate clever diversions. Corporations looking to appeal to consumers may consider utilizing surreal imagery in advertising campaigns. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 93% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Surrealistic Advertising:** Brands can incorporate surreal imagery in their advertising campaigns for a unique and captivating appeal. - **Illusionary Installations:** Creating installations with illusionary effects, similar to the 'Sky Mirror', can attract and engage audiences. - **Escapist Experiences:** Consumers can appreciate clever diversions, like the surrealistic experience offered by the 'Sky Mirror', as a way to escape from real-world stressors. ### Where This Applies - **Art:** Artists can innovate by creating immersive installations like the 'Sky Mirror', with a scientific and surrealist twist. - **Advertising:** Advertising agencies can create captivating campaigns by incorporating surreal imagery, like that seen in the 'Sky Mirror', to attract and engage consumers. - **Tourism:** Tourism companies can build itineraries including surreal experiences, like seeing the 'Sky Mirror', as a way to offer unique and memorable travel opportunities. ## Related on Trend Hunter - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Reflective Material Exhibits](https://www.trendhunter.com/trends/mirroring-dialogue.md) - [Reflective Urban Art Sculptures](https://www.trendhunter.com/trends/minibean.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Sensory Museum Experiences](https://www.trendhunter.com/trends/sensory-museum.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Mirrored Hall Visual Installations](https://www.trendhunter.com/trends/internamente.md) - [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md)