# Unretouched Lingerie Ads Anine Bing's New Line is Being Promoted with Photoshop-Free Ads By Riley von Niessen | Published 2017-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anine-bing References: [teenvogue](https://www.teenvogue.com/story/annie-bing-photoshop-free-lingerie-ad) & [aninebing](https://www.aninebing.com/) Danish model Anine Bing, who is also the founder and creative director of her self-named lingerie label, recently launched a series of new products, which were promoted with [unretouched ads](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) in order to celebrate women's real bodies. Although the label still uses very slim and tall models in its ads, its decision to not Photoshop them is a step in the right direction. In addition, Anine Bing has stated that the label will be offering [larger sizes for its lingerie](https://www.trendhunter.com/trends/zhilyova) so that it is more accessible and inclusive. Included in the collection are a variety of [delicate lace pieces](https://www.trendhunter.com/trends/feather-lace) which come in different cuts, styles and colors. All of the pieces in the collection are available for under $100, making it more affordable than many competing brands that offer similar styles. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Unretouched Advertising:** The trend of using unretouched ads in the fashion industry creates an opportunity for brands to promote body positivity and authenticity. - **Size Inclusivity:** The trend of offering larger sizes in lingerie brands presents an opportunity to tap into a more diverse customer base and cater to a wider range of body shapes. - **Affordable Luxury:** The trend of providing high-quality lingerie at affordable prices opens up a disruptive opportunity to challenge more expensive competing brands and reach price-conscious consumers. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from the trend of unretouched advertising by embracing more diverse representation and promoting body positivity. - **Lingerie:** The lingerie industry has an opportunity to capitalize on the trend of size inclusivity by expanding their size offerings and appealing to a wider customer base. - **Retail:** Retail industries can tap into the trend of affordable luxury by providing high-quality products at lower price points, attracting cost-conscious consumers. ## Related on Trend Hunter - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md)