# Singing Emoji Ads Apple Created Fun Ads for the Grammy Featuring Singing Animojis By Laura McQuarrie | Published 2018-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/animojis References: [adweek](http://www.adweek.com/creativity/apple-gets-its-animojis-to-sing-nominated-songs-in-amusing-ads-for-the-grammys/) & [youtube](https://www.youtube.com/watch?v=hS18Zxpd6E0) To promote the fact that four new Animojis will be coming to iOS 11.3 later this spring, [Apple](https://www.trendhunter.com/trends/animated-stickers) created a fun set of ads that also doubled as a campaign for the Grammys. The two ads feature the Animoji faces of an alien, a unicorn, a fox, a puppy dog and more, all of which sing to show off the kinds of emotions that can be impressively captured by the iPhone X'sTrueDepth camera. This iPhone X feature captures one's facial expressions and recreates them in the form of a 3D animated character that brings one's favorite emoji icon to life. The 60-second ads are set to the music of 'Stir Fry' from [Migos](https://www.trendhunter.com/trends/zne-01) and 'Redbone' by Childish Gambino, with the included Animojis perfectly capturing the spirit of each song. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 17% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Animoji Marketing:** Using Animojis as a creative marketing tool to engage and entertain consumers. - **Emotion-tracking Technology:** Developing technologies that can accurately capture and recreate facial expressions for interactive experiences. - **Music-inspired Advertising:** Using popular songs as the backdrop for engaging and memorable advertisements. ### Who This Affects Most - **Mobile Devices:** Integrating Animojis and emotion-tracking technology into mobile devices to enhance user experiences. - **Marketing and Advertising:** Leveraging Animojis and emotion-tracking technology in advertising campaigns to capture consumer attention and generate brand awareness. - **Music and Entertainment:** Collaborating with musicians to create unique and entertaining advertisements that resonate with audiences. ## Related on Trend Hunter - [Retro-Inspired Animated Stickers](https://www.trendhunter.com/trends/animated-stickers.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [AI Emoji Creators](https://www.trendhunter.com/trends/iemoji-ai.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Recording-Elevated Voice Apps](https://www.trendhunter.com/trends/voice-memos-app.md)