# Anime-Themed QSR Meals Burger King Launches a Dragon Ball Super-Themed Menu By Mursal Rahman | Published 2026-08-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/animethemed-qsr-meals References: [prnewswire](https://www.prnewswire.com/news-releases/burger-king-and-toei-animation-join-forces-to-launch-new-dragon-ball-super-menu-302862347.html)  Anime-themed QSR meals are turning popular entertainment franchises into immersive dining experiences that combine themed foods with [collectible merchandise](https://www.trendhunter.com/trends/kfc-china-1). Burger King is partnering with Dragon Ball Super on a limited-time Power Up Pack featuring 10-piece Chicken Nuggets with a new teriyaki-style Super Saiyan Sauce, a Dragon Ball Burst Lemonade with mango-flavored popping boba, fries, and one of six character figurines. The collaboration also extends to King Jr. Meals, [themed packaging, and collectible crowns](https://www.trendhunter.com/trends/collectible-kids-meals). From a business perspective, the partnership allows Burger King to appeal to both longtime Dragon Ball enthusiasts and younger consumers discovering the franchise. Combining exclusive collectibles with limited-time menu items can encourage repeat visits from customers looking to obtain multiple figurines. The campaign also demonstrates how QSR brands can use [entertainment licensing](https://www.trendhunter.com/trends/street-fighter-menu) to make meals more experiential, strengthen cultural relevance, and generate additional engagement beyond traditional food promotions. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 8.2/10 - Popularity: 72% | Activity: 83% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Licensed Meal Experiences:** Entertainment franchises are becoming catalysts for themed QSR offerings that blend food, packaging, and merchandise into culturally relevant dining moments. - **Collectible-driven Visits:** Limited-edition figurines and character premiums create repeat-purchase potential by turning routine meals into completion-based fan experiences. - **Flavor-fandom Pairings:** Branded sauces, specialty drinks, and franchise-inspired menu items expand the role of flavor innovation in deepening emotional engagement with pop culture audiences. ### Who This Affects Most - **Quick-service Restaurants:** QSR chains are using entertainment partnerships to differentiate limited-time offers and transform value meals into immersive brand experiences. - **Entertainment Licensing:** Anime and media rights holders are extending franchise visibility through restaurant collaborations that connect fandom with everyday consumer occasions. - **Toy and Collectibles:** Character merchandise embedded in meal promotions strengthens crossover demand between foodservice, youth marketing, and fan-oriented collectibles. ## Related on Trend Hunter - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [90s-Inspired Anime QSR Meals](https://www.trendhunter.com/trends/mcdonalds-and-pokmon.md) - [Vibrant Nautical-Themed Cartoon Meals](https://www.trendhunter.com/trends/burger-king-x-spongebob-squarepants.md) - [Anime Fast Food Collaborations](https://www.trendhunter.com/trends/anime-fast-food-collaborations.md) - [Cinematic Sci-Fi QSR Meals](https://www.trendhunter.com/trends/burger-king-star-wars.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Combat-Themed QSR Burger Menus](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers.md) - [Nostalgic Meal Campaigns](https://www.trendhunter.com/trends/boomer-king.md)