# Anime-Themed Ice Cream McDonald's Japan is Releasing a Pikachu-Themed McFlurry By Mary Van Puymbroeck | Published 2017-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/animethemed-ice-cream References: [kotaku](http://kotaku.com/pikachu-mcflurry-coming-to-mcdonalds-japan-1796801439) & [mcdonalds.co.jp](http://www.mcdonalds.co.jp/limited/mcflurry201707/) [McDonald's Japan](https://www.trendhunter.com/trends/strawberry-kit-kat-mcflurry) has blessed fans with an anime-themed ice cream in the form of a 'Pikachu McFlurry.' Last week, McDonald's Japan asked consumers to guess which Pokemon-themed McFlurry it would be releasing. Options included a habanero-flavored Charmander McFlurry and a broccoli-flavored Bulbasaur McFlurry among others. Today, McDonald's revealed the chosen flavor would be a Pikachu McFlurry with chocolate and banana sauce swirled throughout. The chocolate and banana flavoring is meant to represent Pikachu's color-scheme. This anime-themed ice cream will even come in a limited-edition Pikachu container. The cup will feature Pikachu making a variety of cute faces so fans can try to collect them all. The Pikachu McFlurry will go on sale on July 14th in Japan. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Anime-themed Ice Cream:** Disruptive innovation opportunity: Introduce anime-themed ice cream in other fast food chains or dessert shops. - **Limited-edition Collectible Containers:** Disruptive innovation opportunity: Create limited-edition collectible containers for various food and beverage products to attract customers. - **Collaborations with Popular Anime Characters:** Disruptive innovation opportunity: Collaborate with popular anime characters to create exclusive food and beverage items that cater to fans. ### Industries Being Reshaped - **Fast Food:** Disruptive innovation opportunity: Incorporate unique and themed menu items to differentiate from competitors. - **Dessert:** Disruptive innovation opportunity: Develop innovative and visually appealing dessert concepts to attract customers. - **Entertainment Merchandise:** Disruptive innovation opportunity: Partner with entertainment brands to create exclusive merchandise that can be bundled with food or beverage products. ## Related on Trend Hunter - [Monstrous Anime Frozen Treats](https://www.trendhunter.com/trends/baskin-robbins-x-pokmon.md) - [Summertime Anime Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-japan-pokmon.md) - [Creamy Strawberry Chocolate Desserts](https://www.trendhunter.com/trends/strawberry-kit-kat-mcflurry.md) - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Anime Character Donuts](https://www.trendhunter.com/trends/mister-donut-pikachu-donut.md) - [Anime-Themed Cafe Meals](https://www.trendhunter.com/trends/pokmon-cafe.md) - [Anime-Themed QSR Toys](https://www.trendhunter.com/trends/pokmon-natsumatsuri-happy-set.md)