# Anime-Inspired Fashion Labels Shushu/Tong Taps Into Japanese Pop Culture for its Clothing By Kalin Ned | Published 2018-01-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/animeinspired-fashion References: [vogue](https://www.vogue.com/article/shushu-tong-new-label-shanghai) & [shushutongstudio](http://www.shushutongstudio.com/2018ss.php) Shushu/Tong is a Shanghai-based brand, focusing on Japanese pop culture and anime-inspired fashion collections. The company was founded in 2015 by chic best friend duo Liushu Lei and Yutong Jiang. Ever since then, Shushu/Tong makes clothing for "modern women who dare to express themselves." The [Spring/Summer 2018 collection](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) features [Gothic undertones](https://www.trendhunter.com/trends/geeks-rule-hellsing), exquisitely cut leather detailing, bow knots and ruffles. True to the anime-inspired fashion aspect, Shushu/Tong creates assertive outfits like below knee-length trench with the patterned obi-styled mid piece and well-balanced dress designs like the mid thigh checkered dress. Through relentless experimentation with volume, textures and detailing, the Shanghai-based duo seeks to re-write the narrative of women by challenging an outdated standard of femininity. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 84% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Anime-inspired Fashion:** Disruptive innovation opportunity: Collaborate with anime studios to create unique clothing lines inspired by popular anime characters. - **Gothic Undertones:** Disruptive innovation opportunity: Combine gothic elements with modern fashion to create a new subculture-inspired clothing trend. - **Experimentation with Volume and Detailing:** Disruptive innovation opportunity: Develop innovative textiles and techniques to create clothing with unique and exaggerated volume and detailing. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporate Japanese pop culture and anime-inspired designs into mainstream fashion brands to attract a new customer base. - **Anime and Entertainment:** Disruptive innovation opportunity: Collaborate with fashion designers to launch clothing lines based on popular anime series, targeting anime enthusiasts. - **Textile and Material Innovation:** Disruptive innovation opportunity: Develop new textiles and materials that combine gothic aesthetics with modern fashion elements for use in the fashion industry. ## Related on Trend Hunter - [Anime Franchise-Inspired T-Shirts](https://www.trendhunter.com/trends/gbl.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Opulent Anime Accessories](https://www.trendhunter.com/trends/fendi-4.md) - [Opulent Anime Fashion Collections](https://www.trendhunter.com/trends/jimmy-choo-x-sailor-moon.md) - [Anime-Inspired Graphic Apparel](https://www.trendhunter.com/trends/studio-ghibli-and-uniqlo.md) - [Limited Manga Apparel](https://www.trendhunter.com/trends/shonen-jump-store.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Anime-Inspired Streetwear Lineups](https://www.trendhunter.com/trends/graniph-1.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md)