# Anime-Inspired Tech Ads Microsoft Dazzles with Anime-inspired Ad for EI By Angela Rajic | Published 2013-11-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/anime-inspired-ad References: [theverge](http://www.theverge.com/2013/11/6/5073934/microsofts-anime-inspired-internet-explorer-ad-is-its-best-yet) & [facebook](https://www.facebook.com/internetexplorertan) [Microsoft’s](https://www.trendhunter.com/trends/ai-copilot) new anime-inspired ad for Internet Explorer 11 is bold, exciting and beautifully rendered. The two-minute commercial incorporates many themes and tropes found in anime to create a fast-paced and creative ad for its updated Internet Explorer program. There are giant mechs, a robot army, Inori Aizawa, a magical girl who is a personification of Internet Explorer and a thrilling action-packed fight sequence set to energetic electronic music. All of this is compounded with a clever twist at the end of the commercial. Microsoft’s anime-inspired ad is is extremely memorable and nostalgic for both current fans of anime and people who grew watching it as young children. This anime-inspired ad will most certainly grab the attention of the younger generation of Internet users and pique their curiosity. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Anime-inspired Advertising:** The use of anime aesthetics and storytelling in advertising campaigns to captivate younger audiences and create nostalgic connections. - **Creative Branding Strategies:** The incorporation of bold, imaginative elements into advertising campaigns to enhance brand recognition and engagement. - **Targeted Marketing to Internet Users:** The use of visually striking and relatable content to attract the attention and curiosity of the younger generation of Internet users. ### Industries Being Reshaped - **Technology:** Technology companies can leverage anime-inspired advertising to promote their products and connect with younger consumers in innovative ways. - **Advertising and Marketing:** The use of anime-inspired techniques can provide creative opportunities for advertising agencies to meet the demands of clients aiming to target younger demographics. - **Entertainment:** Anime-inspired advertising can be implemented to promote entertainment products, such as streaming services, gaming platforms, and anime/manga merchandise, to a wider audience. ## Related on Trend Hunter - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [Mecha Anime Computer Products](https://www.trendhunter.com/trends/asus-rog-x-evangelion-unit02-collection.md) - [Anime-Inspired Mechanical Keyboard](https://www.trendhunter.com/trends/eisa-k686-pro-se-anime-girl.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [Anime-Themed Computer Parts](https://www.trendhunter.com/trends/Neon-Genesis-Evangelion-1.md) - [Anime QSR Collaborations](https://www.trendhunter.com/trends/attack-on-titan-1.md) - [Anime-Themed Wi-Fi Routers](https://www.trendhunter.com/trends/neon-genesis-evangelion-wifi-router.md) - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [AI-Powered Virtual Idols](https://www.trendhunter.com/trends/ai-oraclechan.md)