# Anime Christmas Trees Singapore’s One Raffles Place Hosts a Tree Made from Doraemon Plushies By Laura McQuarrie | Published 2014-12-04 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/anime-christmas References: [en.rocketnews24](http://en.rocketnews24.com/2014/11/28/theres-a-doraemon-christmas-tree-in-singapore/) & [jp.reuters](http://jp.reuters.com/article/oddlyEnoughNews/idJPKCN0J92FV20141125) This year, One Raffles Place in Singapore is decorated with a rather unusual [anime Christmas tree](https://www.trendhunter.com/trends/all-lit-up)—the stacked sculpture is made up of [Doraemon plush animals](https://www.trendhunter.com/trends/doraemon-x-new-era), each wearing a festive red Santa hat. The decorative Doraemon tree is part of a contest for shoppers, who have the chance to win a large 18" plush or shop gift certificates. In order to participate, shoppers are being asked to snap a photo of the tree, share it to Facebook or [Twitter](https://www.trendhunter.com/trends/early-christmas-decoration) with the #ORP tag and make their best guess at how many plushies make up the tree. Shoppers who spend a certain amount of money also have the chance to win everything Doraemon-themed, including toys, wrapping paper, passes to the Doraemon Expo or tickets to the Doraemon movie. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 86% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Why This Trend Is Growing - **Anime-themed Décor:** The use of anime characters and themes in holiday décor creates a unique and visually appealing experience for consumers. - **Social Media Contests:** Hosting contests through social media platforms like Facebook and Twitter encourages engagement between consumers and brands. - **Theme-based Promotions:** Running promotions centered around a specific theme or character can drive consumer interest and increase sales for related products or services. ### Industries Being Reshaped - **Retail:** Retailers can create anime-themed holiday displays and contests as a way to attract customers and boost sales during the holiday season. - **Entertainment:** Companies in the entertainment industry can leverage social media platforms for engagement by hosting fan contests and promotions related to their products or services. - **Tourism:** Tourism companies and destinations that offer experiences with popular anime characters or themes could drive more interest and revenue by promoting theme-based promotions to fans and visitors. ## Related on Trend Hunter - [Seasonal Anime Donut Ranges](https://www.trendhunter.com/trends/mister-donut-pokmon-donuts.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Holiday-Edition Anime Plushies](https://www.trendhunter.com/trends/godzilla-and-hello-kitty.md) - [Anime Robot Replica Statues](https://www.trendhunter.com/trends/59foottall-gundam.md) - [Life-Sized Robot Concierges](https://www.trendhunter.com/trends/manga-library.md) - [Cat-Friendly Holiday Trees](https://www.trendhunter.com/trends/cat-friendly-holiday-tree.md) - [Karaoke Christmas Trees](https://www.trendhunter.com/trends/holiday-tree-display.md) - [Plush Plant-Shaped Toys](https://www.trendhunter.com/trends/amuseable-bonsai-tree.md) - [Anime-Inspired Smartphone Models](https://www.trendhunter.com/trends/samsung-doraemon-special-edition-galaxy-z-flip6.md)