# Smoking Logo Films The Fabulously Quirky 'Animating Chanel' Film Promotes Luxe Beauty By Kamal Musharbash | Published 2011-01-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/animating-chanel References: [nowness](http://www.nowness.com/day/2011/1/25?ecid=ema1433#replay) & [chanel](http://www.chanel.com) Peter Philips is [Chanel's](https://www.trendhunter.com/trends/camlia-futura) Global Creative Director of makeup and creator of 'Animating Chanel.' The short film features a robot, spider and fabulous woman created by lipsticks, eyeliners and eyeshadow palettes in order to encapsulate the luxury behind [Chanel's beauty line](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup). The uber-luxe brand's video is comical, cute and definitely promotes its image and target audience with its great line of products. 'Animating Chanel' is a very unique video that [Phillips](https://www.trendhunter.com/trends/cj-hendry-1) was able to create with his graphic design background and fashion-forward ideals. Check out the great video through the provided link. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 52% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Makeup Films:** The trend of promoting cosmetic products through creative films opens up opportunities for unique storytelling and experiential marketing. - **Animated Branding:** Using animation to represent a luxury brand creates unique opportunities for showcasing brand personality and creating memorable experiences. - **Fashion-forward Design:** The intersection of graphic design and fashion creates an opportunity for innovative and eye-catching visuals in both industries. ### Industries Being Reshaped - **Cosmetics:** The cosmetic industry can explore the trend of using films to showcase products and create immersive brand experiences. - **Luxury Fashion:** Luxury fashion brands can experiment with animation to showcase their brand identity and create visually captivating campaigns. - **Graphic Design:** The creative use of graphic design in fashion and beauty films creates opportunities for innovative storytelling and cross-industry collaboration. ## Related on Trend Hunter - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md) - [Vibrant Upscale Makeup Collections](https://www.trendhunter.com/trends/chanels-spring-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Luxury Airport Pop-Ups](https://www.trendhunter.com/trends/factory-5.md) - [Luxury Makeup Collections](https://www.trendhunter.com/trends/les-nuits-de-chanel.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)