# Family-Friendly Polar Bear Films Coca-Cola Brings Back the Animated Polar Bears in this Short Film By Jonathon Brown | Published 2013-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/animated-polar-bears References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/01/coca-cola-polar-bears/) & [cocacola](http://www.cocacola.com) The [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming) animated polar bears are back in this new television ad from the soda heavyweight. These animated polar bears now have a storied history as advertising mascots for one of the world’s biggest soda companies as they’ve been appearing in commercials for years. In this clip, a family of polar bears take a trek across the tundra. The clumsy child of the family stumbles into them and reveals he’s actually been following the wrong family for the past hour because “We all look the same from the back.” The father polar bear scoffs at the young bear who spends the rest of the 7 minute clip trying to win back his affection. More a [short animated film](https://www.trendhunter.com/trends/little-holiday-munchkin) than a commercial, the Coca-Cola polar bears have become much more than a silent silhouette in print ads. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Animated Advertising Mascots:** There is an opportunity to explore new animated advertising mascots for brands to engage with their target audience. - **Storytelling Commercials:** Creating longer commercials that resemble short films can captivate viewers and leave a lasting impression on brand messaging. - **Animating Wildlife Characters:** Companies can utilize animated wildlife characters in their marketing campaigns to evoke emotions and create memorable connections with consumers. ### Where This Applies - **Beverage:** The beverage industry can enhance their marketing strategies by incorporating animated mascots and storytelling techniques to engage consumers in a unique way. - **Advertising:** In the advertising industry, there is an opportunity to create innovative and captivating commercials that blur the line between advertising and entertainment. - **Animation:** The animation industry can explore collaborations with brands to create animated films that promote products and services, bridging the gap between entertainment and marketing. ## Related on Trend Hunter - [AI-Generated Holiday Soda Ads](https://www.trendhunter.com/trends/coca-cola-holidays-are-coming.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Parody Soda Ads](https://www.trendhunter.com/trends/break-from-artificial.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md)