# Live-Action Gifs The 'Citrus Life GIF' from Somersby Recreates the Actions of an Animated GIF By Laura McQuarrie | Published 2016-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/animated-gif References: [adweek](http://www.adweek.com/adfreak/cider-brand-broadcasting-live-gif-guy-making-same-movements-24-hours-171147) & [somersby.pt](http://www.somersby.pt/pt/citrus-live-gif) As part of its summer promotions for its [cider products](https://www.trendhunter.com/trends/angry-orchards-latest-campaign), Somersby found a unique way to shared an [animated GIF](https://www.trendhunter.com/trends/cyber-cube) with the world. For a full 24 hours, Somersby Cider launched a 'Live-Action GIF' starring Lord Somersby performing a repetition of animated movements over a [livestream](https://www.trendhunter.com/trends/asos-live). In order to view the live GIF, fans could tune into the website in order to see the GIF-like movements happen before their eyes. A typical motion from Lord Somersby included taking a sip from the drink, while he was given breaks to chat directly with viewers from time to time. Following this Live-Action GIF stunt, Somersby Cider will be launching the same format with a new guest, as based on viewer votes. Candidates include penguins, yetis and select Portuguese celebrities. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Live-action Promotions:** Brands engaging with consumers through live-action experiences and promotions, blur the line between real life and digital media, offering unique marketing opportunities. - **Interactive Livestreaming:** Livestreaming events and interactions between fans and brands promote engagement and customer loyalty, opening doors to creative campaigns. - **Augmented Analogies:** Innovative use of digital media to mimic analog concepts creates a sense of surprise and delight, and offers potential for brand differentiation. ### Where This Applies - **Alcoholic Beverages:** Live-action promotions in the alcoholic beverage industry drive brand awareness and sales, while offering unique interactive experiences for consumers. - **Marketing and Advertising:** Interactive livestreaming campaigns offer a new avenue for marketing and advertising companies to reach consumers and increase engagement for their clients. - **Entertainment:** Augmented analogies in the entertainment industry can enhance live performances and events, creating immersive experiences for audiences. ## Related on Trend Hunter - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [Comedic Gameshow Campaigns](https://www.trendhunter.com/trends/the-vibe-is-right.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Virtual AI Snow Globes](https://www.trendhunter.com/trends/piccadilly-lights-1.md) - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md)