# Animated Beauty Series VS by Skincare Brand SK-II Shares the Stories of Top Olympic Athletes By Laura McQuarrie | Published 2020-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/animated-beauty-series References: [prnewswire](https://www.prnewswire.com/news-releases/beauty-is-nocompetition-sk-ii-and-simone-biles-battle-worlds-biggest-beauty-troll-to-announce-upcoming-release-of-vs--an-sk-ii-studio-animated-series-301016820.html) & [nocompetition.sk-ii](http://www.nocompetition.sk-ii.com) Ahead of the 2020 Olympics, skincare brand [SK-II](https://www.trendhunter.com/trends/skii-lxp-craftsmanship) is introducing an animated beauty series called VS that tells the stories of [top Olympic athletes](https://www.trendhunter.com/trends/champions-clubhouse) in six parts and declares that Beauty is #NOCOMPETITION. This animated series is centered around taking the toxicity and competition out of beauty, and instead of getting people to define what beauty means to them individually. VS, the SK-II STUDIO Animated Series, tells real-life tales of athletes like decorated gymnast Simone Biles, world-record swimmer LiuXiang and Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists. To support the message that there is no one-size-fits-all ideal for beauty, each part of the series is animated in a different artistic style. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 14% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Animated Beauty Series:** Disruptive Innovation Opportunity: Create animated beauty series that celebrate individual definitions of beauty, challenging traditional beauty standards. - **Toxicity-free Beauty:** Disruptive Innovation Opportunity: Develop beauty products and campaigns that promote a toxic-free and supportive beauty culture. - **Celebrating Athlete Stories:** Disruptive Innovation Opportunity: Create platforms and content that showcase the personal and inspiring stories of athletes. ### Where This Applies - **Skincare:** Disruptive Innovation Opportunity: Incorporate animation and storytelling techniques in skincare products and marketing strategies. - **Entertainment:** Disruptive Innovation Opportunity: Collaborate with beauty brands to create animated series and content that promote a positive and diverse representation of beauty. - **Sports:** Disruptive Innovation Opportunity: Create platforms and initiatives that highlight the personal stories and achievements of athletes, beyond their performances. ## Related on Trend Hunter - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Beauty-Branded Film Series](https://www.trendhunter.com/trends/art-basel-miami-beach.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Sporty Social Skincare Campaigns](https://www.trendhunter.com/trends/moisture-match-up-campaign.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Creator-Led Skincare Ads](https://www.trendhunter.com/trends/byoma-shorttime-show.md) - [Women-Specific Olympic Partnerships](https://www.trendhunter.com/trends/womens-basketball.md) - [Everyday Athlete Skincare](https://www.trendhunter.com/trends/medalist.md)