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# Animals Lip-Synching Christmas Songs
BBC “Do One Thing” Campaign

By Elsa Blaine | Published 2008-12-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/animals-lip-syncing-christmas-song-bbc-do-one-thing-campaign
References: [advertolog](http://www.advertolog.com/paedia/reels/2008/12/11/534313/) & [bbc](http://www.bbc.co.uk/breathingplaces/)

The [BBC](https://www.trendhunter.com/trends/selfie-booth1) recruited The Viral Factory to create this endearing and meaningful animal Christmas video directed towards both adults and kids. The clip shows a band of fun British animals singing through Photoshopped mouths and playing instruments.

The critters’ Christmas wish to have, “Breathing places, space to roam, somewhere that I can call a home,” is sung in the lyrics. The message is moving and thought-provoking but done in a light enough way that children will get it.

The fox at the end directs viewers to the BBC Learning ‘Do One Thing’ web site which offers nature-preserving tips, such as baking lard cakes for the birds and burying a bucket for a beetle.

The lyrics were rewritten to the Jonah Lewie Christmas classic “Stop the Cavalry.”

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 46% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Lip-synching Animals:** Opportunity for brands to create viral campaigns featuring anthropomorphic animals lip-synching popular songs to engage audiences.
- **Meaningful Advertising:** Disruptive innovation opportunity to combine heartfelt messaging with light-hearted content to resonate with viewers of all ages.
- **Nature Conservation Awareness:** Potential for organizations to leverage creative videos to raise awareness about environmental issues and promote sustainable actions.

### Where This Applies

- **Advertising and Marketing:** Opportunity for agencies to develop unique and memorable ad campaigns that utilize lip-synching animals to capture consumer attention.
- **Entertainment:** Disruptive innovation potential for production companies to create engaging content featuring lip-synching animals for both children and adults.
- **Non-profit and Environmental Organizations:** Opportunity for NGOs to utilize creative videos to educate and inspire individuals to take action towards nature conservation and sustainability.

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