# Spectacularly Spicy Curry Challenges Animals Eating Animals Take On the World's Spiciest Curry By Trenton Millar | Published 2012-10-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/animals-eating-animals References: [hypebeast](http://hypebeast.com/2012/10/animals-eating-animals-attempts-the-phaal-curry-challenge-in-episode-4) & [animalnewyork](http://www.animalnewyork.com/2012/animals-eating-animals-episode-4/) This webisode of Animals Eating Animals sees the culinary duo taking on the challenge of eating the world's spiciest curry. Jeffrey Ryan Creager and Jan Warren head down to the Brick Lane Curry House in the East Village of New York to expand their gastronomic horizons by pushing themselves to complete the [Phaal Curry Challenge](https://www.trendhunter.com/trends/plantbased-goat-curry). To win the challenge, you must finish your curry in 30 minutes, [red chili pepper](https://www.trendhunter.com/trends/purple-chile-sauce) and all. If you do complete the challenge, you win a free beer, and the glory of being counted among the few who have survived this intense cuisine. The waiter says that people have passed out and started bleeding from the nose while [eating this curry](https://www.trendhunter.com/trends/red-curry-chicken). Luckily, no one has died though. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Extreme Food Challenges:** Opportunity for restaurants and food businesses to create extreme food challenges that attract adventurous eaters. - **Gastronomic Tourism:** Potential for tourism industry to promote unique food challenges as a way to attract visitors seeking unique culinary experiences. - **Extreme Culinary Experiences:** Innovative chefs and food establishments can capitalize on the trend of extreme culinary experiences by creating dishes that push the boundaries of taste and spice. ### Industries Being Reshaped - **Restaurant and Food Services:** Restaurants can tap into the trend of extreme food challenges to attract customers and create a buzz around their offerings. - **Tourism and Hospitality:** Tourism industry can leverage unique food challenges as part of their offerings to attract food enthusiasts and adventurous travelers. - **Culinary Arts and Food Innovation:** Chefs and food establishments can explore disruptive innovation opportunities by creating new dishes and culinary experiences that push the boundaries of traditional cuisine. ## Related on Trend Hunter - [Spicy Virtual Restaurants](https://www.trendhunter.com/trends/hot-ones-pop-up.md) - [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md) - [Hot Wing Challenges](https://www.trendhunter.com/trends/hot-wing-roo-lette.md) - [Extra-Spicy Noodle Cups](https://www.trendhunter.com/trends/asha-x-hot-ones.md) - [Fiery Tuna Packets](https://www.trendhunter.com/trends/light-tuna-packet-with-ghost-pepper.md) - [Spicy Eating Contests](https://www.trendhunter.com/trends/the-spicy-hustle.md) - [Fiery Miso Soups](https://www.trendhunter.com/trends/spicy-miso-soup.md) - [Celebrity Cooking Series](https://www.trendhunter.com/trends/what-the-truff.md) - [Color-Changing Spicy Chip Challenges](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge.md)